9 Summer Fashion Trends You Should Be Wearing Right Now!

So, as we head into the heights of summer and Britain is in the clutches of the hottest days of the year. Finally, we can embrace all of the biggest fashion trends of 2016.

So what’s actually different? Well, the cold shoulder trend is still huge in the fashion scene, rucksacks are the bag to be seen with, logo T-Shirts are on the rise and a slip dress could be the biggest fashion trend of the year.

I’ve decided to take a look at 9 different catwalk looks that will influence wardrobe choices (and your bank balance) in 2016. Be warned, the list includes everything from dresses to sandals to bags.

1. THE SLIP DRESS:

under-over-wear

It seems that one of the biggest trends for 2016 is going to be wearing your underwear on the outside (although, this seems to be the case most summers). At the Givenchy show the slip dress was shown off both on the catwalk and on the front row.

The slip is designed to be cool, understated and provides the wearer with effortless sex appeal.

2. RUCKSACKS:

rucksack

The rucksack has always had its own fashion trend but rucksacks have never looked as nice as they do now. The beauty about rucksacks is that if you can’t afford to splash out on a designer bag, you can choose a cheaper brand that offers the same style and durability.

What’s more, thanks to the material that they’re made from, you can get your initials embroidered onto the rucksack to provide yourself with the perfect, customised accessory this year.

3. A RUFFLED DRESS:

flowing-dress

The ruffled dress is designed to give the wearer a fairytale-like appearance. They’re designed to be dramatic, beautiful and they have cascading ruffles. If you’re someone who has a fancy for luxury and drama then this look is definitely for you.

4. CHUNKY SANDALS:

chunky-sandals.jpg

Sandals are always popular during the summer months. When they’re paired with the right clothing they can help to achieve the perfect summer look that everyone craves. They’re perfect no matter if you’re on the beach or if you’re soaking up the sun in a park or a bar.

This year, the trend is going to be chunky sandals which offer the same look but with more of a modern twist. Just don’t let your sandals go anywhere near a pair of grey socks otherwise, you’ll lose whatever credibility you once had!

5. THE LOGO T-SHIRT:

dhl-tshirt.jpg

Summer ’16 will see logo’s making a huge comeback. This year, however, logo’s will make a comeback as a show of irony.

Not only that, printed T-Shirts are also part of a huge 90’s revival which will also see French Connection’s relaunch of the FCUK T-Shirts.

6. THE PRAIRIE DRESS:

floral-dress.jpg

Festivals are always going to be a huge part of summer. It’s the time of the year when people swap radios and back gardens for live music and tents.

The festival look this summer is a drop-waist floral dress which wouldn’t look out of place on The Little House on the Prairie.

7. THE DENIM MINI-SKIRT:

denim-skirt.jpg

Yep, a timeless classic that just never seems to go away. It’s time to dig out that denim mini-skirt that you wore back in your teenage years and recreate some of the looks that were popular in the 90’s.

The denim mini-skirt is a great item of clothing as it can be paired with T-Shirts, shirts, vests and any other item of clothing to create a cool, retro look which will have your friends jealous.

8. OFF THE SHOULDER:

off-the-shoulder.jpg

Also known as the cold shoulder, this trend is set to remain huge for the summer. Shoulder-baring is designed to be sexy without being too obvious; it’s chic without being attention grabbing.

The off the shoulder look gives you a stylish look which is easy to replicate and hard to fault.

9. THE TIARA:

tiara.jpg

The tiara is the friend to many teenage prom-goers, brides, hens and royals but now it looks set to make its way into the wardrobe of everyone across the globe. Hedi Slimane, the former mastermind behind Saint Laurent, said that the tiara should be worn with “everything” for spring/summer 2016.

The tiara can help you create a unique retro look as well. Think Courtney Love in the 90’s. Messy hair, slip dresses and Doc Marten boots. The only difference this year will be instead of flower head garlands, everyone will be donning their tiaras.

There’s my list of 9 trends which are going to be hot this summer. If there’s another trend I’ve missed, or if you’ve got any comments on the above trends, let me know in the comments below.

Marketing your new company in 2016

The world of marketing is always evolving, so it’s important that small and medium sized enterprises (SMEs) keep up with the trends. The type of marketing you choose can make or break your company and whilst one technique may work well for one type of business, that definitely doesn’t mean it works for all.

If you want to make sure you are doing everything you can to market your new business correctly in 2016, check out these helpful tips to get you started in the competitive world of business.

Keep up to date with SEO changes

Larger search engines, such as Google, are forever changing the way in which their results are displayed. Whilst basic SEO used to get your website to the top of a search engine page no problem, Google has now made it harder for companies to boost their results by punishing websites for repetitive copy and key terms.

To combat this, it’s important to keep up to date with Google’s changes and understand how you can manipulate your website copy to better market your products to a specific audience. Think about diverse and interesting language, but also about niche key terms that will get you fewer but far more reliable hits.

Use social media in the right way

There is such a diverse range of social media sites and apps out there, you need to take advantage of the ones that are best for you. It’s important for new businesses to have a presence on all of the basic social media sites, but it’s also helpful to understand that they are best used in different ways.

Facebook

  • Perfect for reaching a wide and diverse audience with a single post.
  • Allows you to market products with direct links to your website through sponsored posts/ads.
  • Gives you a great platform to have a rich, in-depth relationship with real customers.

Instagram

  • Excellent for apparel/fashion lines who want to visually market new products.
  • Helps you to target specific audiences through hashtags.
  • Easy to maintain both in the office and on the go.

Twitter

  • Allows for a short and snappy marketing campaign.
  • The best social media platform for ‘drumming up’ infectious marketing publicity.
  • Helps you to focus on customer interaction/service.

 

2016 Marketing Trends

Move to mobile

When it comes to marketing a new business, many SMEs fail to understand the importance of mobile. It’s no secret that more and more of us are moving to mobile use for researching and buying products. Therefore, having a website or marketing campaign that isn’t optimised for both desktop and mobile can be detrimental to your marketing.

Most website templates are optimised for PC, tablet and mobile nowadays, so there really is no excuse not to make sure your website and e-marketing looks great on the go.

So, what’s the bottom line? Take advantage of low cost marketing help online and discover just what it can do for your new business in 2016.