Adobe Celebrates the world’s cheesiest stock photos by sticking them on T-Shirts

We’ve all seen something that’s so bad it’s brilliant. For example, stock photos. You know the ones I’m talking about – the kind that features carefully set-up situations showing things like “smiling woman using computer in office,” or “well-dressed man smiles at phone,” or, maybe “man smiles for no reason eating an apple.”

It’s fair to say that these photos are so corny that they make some of your dad’s jokes look like they were carefully curated by comedy geniuses, especially as some of the images have the ability to provoke grimaces of discomfort among creative people who are looking to use specific photos in their latest projects.

To celebrate the existence of these infamous snaps, and to promote their own brand spanking new stock service, Adobe has recently selected a few of its favourites and decided to print them on clothing and other apparel!

Continue reading “Adobe Celebrates the world’s cheesiest stock photos by sticking them on T-Shirts”

Marketing your new company in 2016

The world of marketing is always evolving, so it’s important that small and medium sized enterprises (SMEs) keep up with the trends. The type of marketing you choose can make or break your company and whilst one technique may work well for one type of business, that definitely doesn’t mean it works for all.

If you want to make sure you are doing everything you can to market your new business correctly in 2016, check out these helpful tips to get you started in the competitive world of business.

Keep up to date with SEO changes

Larger search engines, such as Google, are forever changing the way in which their results are displayed. Whilst basic SEO used to get your website to the top of a search engine page no problem, Google has now made it harder for companies to boost their results by punishing websites for repetitive copy and key terms.

To combat this, it’s important to keep up to date with Google’s changes and understand how you can manipulate your website copy to better market your products to a specific audience. Think about diverse and interesting language, but also about niche key terms that will get you fewer but far more reliable hits.

Use social media in the right way

There is such a diverse range of social media sites and apps out there, you need to take advantage of the ones that are best for you. It’s important for new businesses to have a presence on all of the basic social media sites, but it’s also helpful to understand that they are best used in different ways.

Facebook

  • Perfect for reaching a wide and diverse audience with a single post.
  • Allows you to market products with direct links to your website through sponsored posts/ads.
  • Gives you a great platform to have a rich, in-depth relationship with real customers.

Instagram

  • Excellent for apparel/fashion lines who want to visually market new products.
  • Helps you to target specific audiences through hashtags.
  • Easy to maintain both in the office and on the go.

Twitter

  • Allows for a short and snappy marketing campaign.
  • The best social media platform for ‘drumming up’ infectious marketing publicity.
  • Helps you to focus on customer interaction/service.

 

2016 Marketing Trends

Move to mobile

When it comes to marketing a new business, many SMEs fail to understand the importance of mobile. It’s no secret that more and more of us are moving to mobile use for researching and buying products. Therefore, having a website or marketing campaign that isn’t optimised for both desktop and mobile can be detrimental to your marketing.

Most website templates are optimised for PC, tablet and mobile nowadays, so there really is no excuse not to make sure your website and e-marketing looks great on the go.

So, what’s the bottom line? Take advantage of low cost marketing help online and discover just what it can do for your new business in 2016.

5 Tips for Launching a New Business

Preparing yourself for a new business launch can be a scary task. Whether you’re doing it for the first time or are starting up a second or third new business, finding your feet can sometimes seem impossible. There are several factors that separate a good business from a bad one but no matter what area you’re working in, these five tips are just the things to consider when launching your brand new start up.

Plan, and then plan again

No matter how much you are looking forward to getting started, business isn’t all fun and games. Before you’ve even started to consider selling your products or opening up your shop you need to have a solid, rational and practical plan in place. No one can see into the future but if you can carefully plan and estimate your incomings, outgoings and stock levels throughout the first year or two you’ll be on the right track. Planning is important but flexibility is essential.

Be street wise

It might sound simple but you need to know your market! Whether you are starting up a clothing company or selling fresh produce, knowing everything about your market is crucial if you want your new business to flourish. People who put the time and effort into doing market research prior to their start-up are always more successful than those who don’t. Give away free items in return for market feedback or set up larger focus groups. How you do it is up to you, just make sure you do.

Find your quirk

This isn’t an easy one but if you can do it, it’s worth it. As a small start-up, you’ll want to find a niche market to cater to and build from there. This is especially important if you’re an artist or designer that is trying to sell their work either in print form or on apparel. Nonetheless, whatever your business, finding and keeping that loyal, niche customer base will serve you well as you grow and develop into a more established name.

Don’t go it alone

No business owner does it all by themselves. Some have a faithful team by their side, whilst others use outside businesses to help them keep things running smoothly. Warehouse distributors, printing companies and even delivery companies will help your business to flourish. Pick a team you can work with and outside companies that you trust, and you’ll be well on your way to something amazing.

Get yourself out there!

Last, but certainly not least, do not forget to market. All forms of marketing can work well – it all depends on the time and the place. Many companies opt for promotional material and company freebies to reward customers and receive some fantastic marketing in return. Tote bags, accessories and t-shirts are all great ways to spread the word and put your business on the local map. Try marketing these products at local events and use online competitions with branded freebies to help your name spread like wildfire.

Above all, your hard work and dedication to your company and its products will help you to launch your brand new business. However, it’s important to take all of these tips into consideration if you want to have a brand and a product that really lasts. If you would like any promotional materials for your new business visit Garment Printing.