How can promotional t-shirts help you to grow your business?

Promotional t-shirts are everywhere you look, from the night clubs in the high street to summer fairs. There is no denying that they are a popular way to market your business, but how can they really help you to expand your customer base?

What are the benefits?
Promotional t-shirts can help to create brand awareness. People who wear your promo shirts are walking adverts for your company and what could be better than that? The exposure you get is unrivalled and people from all corners of your city and even those further afield will become aware of who you are.

So, how do you turn those onlookers into new customers? People aren’t so conditioned that they want to get involved with a new brand as soon as they see it – you’ll need something to capture people imaginations. A striking brand logo, brightly coloured clothing or something a little different like mixing printing techniques with embroidery, are all fantastic ways to help your promotional clothing stand out among the rest.

Billboards, online ads and social media are fine and can work really well but they are also stagnant. Paying money for advertising in a specific place is a good way to cater to a particular demographic but if you want to start expanding your customer base outside of your comfort zone, a promotional t-shirt is the way to do it. Both customers and members of staff can help you to do this by wearing promotional clothing. This can be especially effective if you’re at a business or public event because you can target a specific market and have the added promotional mobility all at the same time.

Alongside this, if you can persuade all of your employees to wear promotional clothing, it can really help to create a sense of family and togetherness. This type of image is what most brands strive for nowadays, as the public are becoming more and more interested in the human side of people’s brands. Promotional t-shirts can help to break down this formal barrier and integrate potential customers with your brand.

How can I get other people to wear my shirts?
If the branding on your t-shirt looks nice, the chances are people will want to wear it. Whether it is a company logo or a specific piece of artwork you have deigned yourself, you have to make it appealing.

Keeping it simple is one great way to do this. Most people aren’t fans of overly noisy or cluttered shirts and keeping it simple will not only ensure your promotional shirt is attractive to a larger number of people, but will also guarantee that people will take better notice of the brand name or logo.

Promotional t-shirts are an investment and they can help you to grow your business and your profits. Just remember to keep it sharp, simple and to the point.

If you would like any promotional materials for your business or event, visit Garment Printing. 

How to Organize an Event For Your Business?

Business events are the perfect opportunity to demonstrate your products, gain new clients and generally help to create a positive image and buzz for your brand. No matter what the size of your business, events are a great tool if they are used properly. So, how can you ensure that you have properly prepared for your event?

Audiences & end goals

Before all else, you will need to consider your target market and the end goal that you want to achieve from the event. It’s important not to get too caught up over the silly added extras that you think might look good. Finishing touches are nice and will add personalisation to an event but if it’s all frills and not much else, you might end up losing money, rather than gaining clients and expanding your customer base.

When considering your target audience, you want to keep in mind that the event needs to be mutually beneficial. Ask yourself: What are my guests expecting to gain from this event? What kind of audience will help me to expand my business? How can I turn skeptical guests into new clients?

From the speeches you make to the way you layout the tables, everything you do should be tailored to ensure your visitors have a memorable experience. Careful consideration of your target audience will ensure that you not only enhance the number of potential follow ups, but that your actions make a lasting impact on your clients as well.

Money, money, money

Another important thing to consider when planning an event is a strong, solid budget. Most people will pull together some kind of budget for their event, but it needs to be precise and carefully thought out to minimize the risk of overspending.

Try not to just randomly pick an overall figure for the event. If you consider each element, such as lighting, refreshments and finishing touches separately, you’re much less likely to throw money away on unnecessary things. It’s also advisable to factor a small amount of ‘spare’ money into your budget, just in case there are any unexpected costs that you may not have considered. That way, if a problem arises you can easily cover it with no stress. Alternatively, if nothing goes wrong you’ll have saved yourself some money.

…and relax?

Once your event is over, you can breathe a little sigh of relief – but don’t get too comfortable too soon. The absolute best thing you can do after an event has taken place is assess how it went. Whether this is directly after, or a few months down the line when attendees have made a decision on your products, assessing the outcome is crucial.

Look at what went right, what went wrong and discuss ways that you and your colleagues might be able to adapt and evolve the event next time round. Finally, tie up all those loose ends. Chase up any potential leads and be sure to say thank you to everyone who attended, a friendly business is a memorable one.

If you would like any promotional materials for your new business or event,visit Garment Printing. 

5 Tips for Launching a New Business

Preparing yourself for a new business launch can be a scary task. Whether you’re doing it for the first time or are starting up a second or third new business, finding your feet can sometimes seem impossible. There are several factors that separate a good business from a bad one but no matter what area you’re working in, these five tips are just the things to consider when launching your brand new start up.

Plan, and then plan again

No matter how much you are looking forward to getting started, business isn’t all fun and games. Before you’ve even started to consider selling your products or opening up your shop you need to have a solid, rational and practical plan in place. No one can see into the future but if you can carefully plan and estimate your incomings, outgoings and stock levels throughout the first year or two you’ll be on the right track. Planning is important but flexibility is essential.

Be street wise

It might sound simple but you need to know your market! Whether you are starting up a clothing company or selling fresh produce, knowing everything about your market is crucial if you want your new business to flourish. People who put the time and effort into doing market research prior to their start-up are always more successful than those who don’t. Give away free items in return for market feedback or set up larger focus groups. How you do it is up to you, just make sure you do.

Find your quirk

This isn’t an easy one but if you can do it, it’s worth it. As a small start-up, you’ll want to find a niche market to cater to and build from there. This is especially important if you’re an artist or designer that is trying to sell their work either in print form or on apparel. Nonetheless, whatever your business, finding and keeping that loyal, niche customer base will serve you well as you grow and develop into a more established name.

Don’t go it alone

No business owner does it all by themselves. Some have a faithful team by their side, whilst others use outside businesses to help them keep things running smoothly. Warehouse distributors, printing companies and even delivery companies will help your business to flourish. Pick a team you can work with and outside companies that you trust, and you’ll be well on your way to something amazing.

Get yourself out there!

Last, but certainly not least, do not forget to market. All forms of marketing can work well – it all depends on the time and the place. Many companies opt for promotional material and company freebies to reward customers and receive some fantastic marketing in return. Tote bags, accessories and t-shirts are all great ways to spread the word and put your business on the local map. Try marketing these products at local events and use online competitions with branded freebies to help your name spread like wildfire.

Above all, your hard work and dedication to your company and its products will help you to launch your brand new business. However, it’s important to take all of these tips into consideration if you want to have a brand and a product that really lasts. If you would like any promotional materials for your new business visit Garment Printing. 

Three Small Businesses with Effective Branding

Branding is important for any business but getting it right if you’re an SME is crucial if you want to reach out and inspire as many people as possible. It doesn’t matter whether you are a charity or a clothing line, branding is everything. Bigger companies have advertisers, graphic designers and a whole host of other clued up professionals at their disposal, so it’s not always easy if you’re one of the little guys.

Looking for some inspiration? These three businesses are getting it right when it comes to effectively branding their products.

Tencel

Tencel is the brand name of the eco-friendly fibre loving crafted by the House of Lenzing. The branding for Tencel is simple but incredibly effective, clearly representing its ethical roots.

A material that is softer than silk, more absorbent than cotton and creates minimal impact on the environment. Tencel is a firm favourite of environmentally friendly companies who want printed garments for marketing purposes, without adding to the ecological damage caused by the production of other garment materials.

The branding of Tencel clearly demonstrates what it is and why it’s different from other fibres. This clear branding is effective because it gives the fibre its own identity, something that is vitally important for a new or small business.

Meals That Heal

Personal cookery coach Karen Maidment focuses her efforts on a number of different cooking and health adventures. The garments that Karen had made up to promote her book ‘Meals that Heal’ is the perfect example of small business branding done right.

Meals That Heal promotes the idea of cooking and eating to control and cure uncomfortable diseases and conditions such as IBS. The recipes and the book in general focus on natural clean, green eating and her branding clearly reflects this.

Karen used naturally coloured aprons and a nature inspired green logo on all of her garments to successfully tie her branding together in a creative and inspiring way.

Cancer is a Drag

A small charity that raises money to help fund cancer patients, Cancer is a Drag has a fantastically quirky logo that gives the small team exactly what they need to stand out amongst other cancer charities.

Officially launched at 2012 London Pride by its founder Alan Bugg, the charity uses drag nights and other pride events to raise funds for better awareness and financial help to those who need it most.

Printed t-shirts were an obvious choice to create branding buzz for this organisation, because their unique ribbon/drag-queen crossover logo works perfectly on all types of apparel. The design is bright, fun and most importantly of all, it grabs people’s attention. Thanks to all their branding and hard work, the charity has raised enough money to join the Charity Commission and give out over £2000 in grants to help vulnerable cancer suffers.

These organisations prove that you don’t need big money to make a big impact. What does your branding say about your small business?

10 Habits of Great Entrepreneurs

Have you got what it takes to be a successful entrepreneur? Why do some people fail whilst others succeed? Take a look at these 10 habits of successful entrepreneurs and discover what it takes to become a great business person.

  1. Be proactive

Successful entrepreneurs are positive, engaging and want to make a difference. They see a gap in the market they want to change and they find ways to go about changing it. This is the first and most important step of entrepreneurialism.

  1. Figure out your end goal

Everyone needs an end goal. If you have nothing to work towards, you have no reason to keep going. Good entrepreneurs have a clear idea about where they want to be, they might not know exactly how long it is going to take, but they know they’ll get there.

  1. Learn everything

Want to be the best in your field? Learn absolutely everything you can about the subject you love. You cannot influence people until you have been influenced yourself. Look to the current leaders in your field and see what you can learn from them, but don’t forget to create your own ideas and theories.

  1. Mutually beneficial business

Good entrepreneurs never seek to pull other people down. When creating business plans, do so to benefit everyone involved. This is not only good for business but for long-term friendships too.

  1. Prioritize correctly

It’s vital to have an end goal but don’t lose sight of what is right in front of you. Prioritize the most pressing needs first, even if they are small and you are much more likely to have a clear head when tackling the bigger business issues later on.

  1. Review yourself and your business

If you’re not taking a step back and looking at your business and your life goals every now and then, you’re doing it wrong. Sometimes priorities change, or you change and what you wanted when you first started is no longer what you need. Don’t get stuck in a rut, if something needs changing don’t be afraid to switch things up.

  1. Don’t run before you can walk

How many businesses became big names overnight? Probably none, right? If things are starting to go into motion it’s super easy to get carried away, but it’s crucial not to make huge business gambles because of a hunch. Be confident in what you have and where you are going but don’t just guess.

  1. Make money for the right reasons

One mistake so many first time entrepreneurs make is following a desperate need to make big money. As a business owner you want to be profitable but that means putting a lot of your profit back into the business. Using profits to develop your business is a far more successful strategy than simply pocketing it all. This will eventually lead to stagnation and could cause your business to fail.

  1. Seek new experiences

This habit is more lifestyle than business. Successful entrepreneurs are often thrill seekers and constant learners. Whether it’s trying a new cuisine or jumping out of a plane, enriching your personal life will ultimately help you to be a better business person. It’s all about not being afraid to try new things.

  1. Love what you do

If you don’t love what you do, neither will your customers and clients. It really is as simple as that. Never choose to go into an area just because you think it will make you huge sums of money or because you want to be big news. Do something because you love it – you’ll be surprised at how far it gets you.