How to Organize an Event For Your Business?

Business events are the perfect opportunity to demonstrate your products, gain new clients and generally help to create a positive image and buzz for your brand. No matter what the size of your business, events are a great tool if they are used properly. So, how can you ensure that you have properly prepared for your event?

Audiences & end goals

Before all else, you will need to consider your target market and the end goal that you want to achieve from the event. It’s important not to get too caught up over the silly added extras that you think might look good. Finishing touches are nice and will add personalisation to an event but if it’s all frills and not much else, you might end up losing money, rather than gaining clients and expanding your customer base.

When considering your target audience, you want to keep in mind that the event needs to be mutually beneficial. Ask yourself: What are my guests expecting to gain from this event? What kind of audience will help me to expand my business? How can I turn skeptical guests into new clients?

From the speeches you make to the way you layout the tables, everything you do should be tailored to ensure your visitors have a memorable experience. Careful consideration of your target audience will ensure that you not only enhance the number of potential follow ups, but that your actions make a lasting impact on your clients as well.

Money, money, money

Another important thing to consider when planning an event is a strong, solid budget. Most people will pull together some kind of budget for their event, but it needs to be precise and carefully thought out to minimize the risk of overspending.

Try not to just randomly pick an overall figure for the event. If you consider each element, such as lighting, refreshments and finishing touches separately, you’re much less likely to throw money away on unnecessary things. It’s also advisable to factor a small amount of ‘spare’ money into your budget, just in case there are any unexpected costs that you may not have considered. That way, if a problem arises you can easily cover it with no stress. Alternatively, if nothing goes wrong you’ll have saved yourself some money.

…and relax?

Once your event is over, you can breathe a little sigh of relief – but don’t get too comfortable too soon. The absolute best thing you can do after an event has taken place is assess how it went. Whether this is directly after, or a few months down the line when attendees have made a decision on your products, assessing the outcome is crucial.

Look at what went right, what went wrong and discuss ways that you and your colleagues might be able to adapt and evolve the event next time round. Finally, tie up all those loose ends. Chase up any potential leads and be sure to say thank you to everyone who attended, a friendly business is a memorable one.

If you would like any promotional materials for your new business or event,visit Garment Printing. 

Three Small Businesses with Effective Branding

Branding is important for any business but getting it right if you’re an SME is crucial if you want to reach out and inspire as many people as possible. It doesn’t matter whether you are a charity or a clothing line, branding is everything. Bigger companies have advertisers, graphic designers and a whole host of other clued up professionals at their disposal, so it’s not always easy if you’re one of the little guys.

Looking for some inspiration? These three businesses are getting it right when it comes to effectively branding their products.

Tencel

Tencel is the brand name of the eco-friendly fibre loving crafted by the House of Lenzing. The branding for Tencel is simple but incredibly effective, clearly representing its ethical roots.

A material that is softer than silk, more absorbent than cotton and creates minimal impact on the environment. Tencel is a firm favourite of environmentally friendly companies who want printed garments for marketing purposes, without adding to the ecological damage caused by the production of other garment materials.

The branding of Tencel clearly demonstrates what it is and why it’s different from other fibres. This clear branding is effective because it gives the fibre its own identity, something that is vitally important for a new or small business.

Meals That Heal

Personal cookery coach Karen Maidment focuses her efforts on a number of different cooking and health adventures. The garments that Karen had made up to promote her book ‘Meals that Heal’ is the perfect example of small business branding done right.

Meals That Heal promotes the idea of cooking and eating to control and cure uncomfortable diseases and conditions such as IBS. The recipes and the book in general focus on natural clean, green eating and her branding clearly reflects this.

Karen used naturally coloured aprons and a nature inspired green logo on all of her garments to successfully tie her branding together in a creative and inspiring way.

Cancer is a Drag

A small charity that raises money to help fund cancer patients, Cancer is a Drag has a fantastically quirky logo that gives the small team exactly what they need to stand out amongst other cancer charities.

Officially launched at 2012 London Pride by its founder Alan Bugg, the charity uses drag nights and other pride events to raise funds for better awareness and financial help to those who need it most.

Printed t-shirts were an obvious choice to create branding buzz for this organisation, because their unique ribbon/drag-queen crossover logo works perfectly on all types of apparel. The design is bright, fun and most importantly of all, it grabs people’s attention. Thanks to all their branding and hard work, the charity has raised enough money to join the Charity Commission and give out over £2000 in grants to help vulnerable cancer suffers.

These organisations prove that you don’t need big money to make a big impact. What does your branding say about your small business?

Business in the Spotlight – The Printworks

This month our business in the Spotlight is The Printworks. We were overjoyed to feature them considering they are called ‘The Printworks’ and we love all things about printing. However, they don’t do any actual printing but do provide luxury student accommodation. We spoke to their General Manager – Sarah Turner (she’s a lovely lady) who told us about the name, the brand, their uniforms and she shares her tips on increasing brand awareness among students.

How did the name Printworks come about?

The Printworks was named in tribute to old James Townsend & Sons Ltd label printers who occupied the site from 1866.

How did the brand develop over time and become popular among students?

The original idea was to create an independent brand which would stand out from our competitors locally and nationally.

What defines the Printworks brand and consequently informs the property design, the development of the customer proposition and the way in which we serve our customers is a deep understanding of the needs of each of our target student customers and the ways to address these needs. What the brand offers the Exeter student population is different to any other purpose built student accommodation options in the city, but only different because we have listened and understood students and what they want, not different for the sake of it. Above all we acknowledge that Printworks is a home, not a hall, campus or student flat, but a home that offers independence and can be uniquely experienced by each and every customer. As such, the brand of Printworks is largely hidden in the DNA of the property rather than through signage, colours or logos.

The architectural design of Printworks contrasts with the neat boxes that usually form the bedroom space in purpose built student accommodation. We understand a range of different room types, shapes and sizes, each adding individuality to a student’s living experience. This design flows through to the look and feel of the wider property. The colours and decor reflect the styles and trends that resonate with our customer base, rooms are neutral allowing students to apply their own stamp just as they would at home, and communal areas mirror the relaxed independent feel that they would seek out in the coffee shops and bars they spend time in. It’s stylistic, aspirational and a far cry from the clean sanitized look that typifies student halls; we understand it’s our customer’s home.
The design and tone of the property flows through to the way in which we service our customers. Our team members are recruited to be similar in character and outlook on life to our customer base. They are genuine and authentic and blend informality with efficiency.

Since opening our doors in 2013 the brand has developed via word of mouth a positive reputation, within a very small University city such as Exeter this is crucial to our success and maintaining the competitive edge.

Staff uniforms

How did you come up with staff uniforms?

The concept behind staff uniforms was to maintain continuity without restricting the personalities of our staff. For this reason they have been kept informal with the branded logo on a colour coordinated polo shirt for comfort and approachability. Each job role has a different colour shirt (red for Reception/Customer Services, Blue for Maintenance and Black for Security)

Why were they important?

These makes the staff and their position easily identifiable while the casual shirt means they are approachable and comfortable when working.

staff uniforms

What the importance of creating a strong image in your business?

In a competitive market like ours a strong brand and a good reputation is essential to fill all our rooms. Our brand as explained above is embedded in everything we do from the design of the building down to the people that work here, this in turn creates our reputation among students and encourages them to book with us over a competitor.

Any tips for increasing brand awareness

Brand ambassadors are fantastic for a business’s reputation and brand awareness. We employ a handful of our residents who then act as brand ambassadors and share their experiences of our accommodation with their friends and peers.

staff uniforms

5 Ways to Keep Your Employees Happy

When employees are loyal and engaged in the company, profits are higher making people feel more valued and motivated.

Research also reveals staff will miss less work leading to improved productivity. They will also perform better, and are more supportive of and positive about company targets.

Here are 5 ways to keep your employees happy in the workplace:

Allow them to personalise their workspace

You don’t have to spend lots of money on revamping the office you can keep you employees happy and content by  encouraging them to bring in pot plants, photos of their families and friends or other personal items for example stress squeezers to decorate and personalise their desks.  Giving employees the freedom to change their workspace has been shown to help create a more attractive and stress-reducing environment.  Opening  blinds or curtains can also help your employees because they will bring in more daylight and can positively affect staff productivity.

Flexi hours

Recently flexible working opportunities have become a popular option for many companies as everyone can benefit including employers, employees and their families. Most employers now recognise that it makes good business sense to provide flexible working opportunities for their staff. This decision is popular with many parents with younger children and older adults who have other commitments and have health issues limiting them to the number of hours they can work.

Common types of flexible working include:

  • Part-time: working less than 40 hours per week
  • Flexi-time: choosing when to work
  • Compressed hours: working your agreed hours over fewer days
  • Staggered hours: different starting, break and finishing times for employees in the same workplace
  • Job sharing: Designed for one person alongside someone else for when you aren’t working
  • Working from home

Team lunches or outings

Many companies are treating their employees to lunches once a month or work outings or parties. Complimentary lunches can help increase staff moral and staff are at their most productive when they are happy.

Businesses can also benefit by encouraging staff to interact with each other as providing lunch on a Friday afternoon or once a month can encourage employees from different departments to sit down in together forming  stronger, more positive connections with each other. Mealtime conversations can often lead to connections between colleagues who otherwise wouldn’t interact.

Training and development

Offering training and learning development opportunities can help keep employees and keep them feeling motivated.These do not have to be expensive events as you can using  existing staff to help train staff in other areas or you can send them on local events as many are free or inexpensive. Make effective use of your internal resources encouraging your best staff to coach or mentor others is motivating for both parties.

Identify key skills required for each career path, and create a personal development plan for each employee to map out their route along this path.

Provide company uniforms

Many employees feel much happier when they are provided with company t-shirts, sweatshirts, fleeces or polo shirts featuring the company logo.

If you want to know how to keep your employees happy why not consider some of the above tips into your business plan if you aren’t already doing this. Garment Printing can help you choose promotional wear for your company call 0844 588 9808 to speak to a member of the team or to order today.

5 Tips to Provide Exceptional Customer Service

Great customer service will ultimately create a great small business. There are several ways you can improve your service to ensure that your customers stay happy and loyal, as your business develops and grows. From long-term perks to a friendly ear, check out our 5 tips to provide exceptional customer service throughout your small business.

  1. Listen

One of the most important things you can do when you run a small business is to listen to your customers. By listening to your customers praise, concerns and worries about the way your company is run and the products it provides can help you to create an important bond between you and the person buying your goods.

Whether it’s through social media, telephone or email, interacting with your customers makes a real difference. You only have to look at some of the top brands social media pages to see the type of effect it can have on your company’s image.

  1. Be Trustworthy

A good company is always trustworthy. Ensure that you are transparent with your customers and always be upfront about the services you are offering. Hidden fees and extra costs may seem like a good way to make extra money for your business but it the long term, it will drive customers away. This will lead people to believe that you and your business cannot be trusted to sell good and honest products.

Alongside transparency, building up a solid company brand can help you to appear more professional and in turn, more trustworthy. Be sure to brand subtly but frequently, with branded clothing, stationary and accessories. The little things may not seem important at first but when your customers see your company name on a regular basis, they’ll be more likely to have faith in your brand.

  1. Know your products

You know about your products, right? You know how many you sell each year, whether the materials are child friendly and what kind of allergens they might contain.

Not so sure now?

Simply knowing what your products do, what the prices are and how well they work sometimes isn’t enough. Some customers want to know the ins and outs of your product before they make their first purchase, especially if it a costly item. Make sure you are ready for all eventualities by considering even the most obscure customer questions.

  1. Get Feedback

Feedback, feedback, feedback!

You’ll never know how important it is until you have it. Some customers are willing to give feedback if they are exceptionally happy or unimpressed with a product, but that isn’t always a good way to gauge how your product or business is doing as a whole. There is no harm in asking for individual feedback from every customer and by making it easy for them to leave comments, you’ll be more likely to receive suggestions from a wider audience.

  1. Reward Your Customers

Customer loyalty often goes unrewarded these days So many businesses, large and small, are too focused on promotional offer for first time customers and can often neglect those who have been with them for many years. Even small things such as tote bags, t-shirts and other simple merchandise can be a great way to say thanks to your customers, old and new.

The best thing about company merchandise as a thank you gift? It’s a great way market your brand at the same time too. Happy customers and better exposure, what more could you want for your small business?

#TshirtTuesday

We love helping you create weird, wonderful and unique designs for your businesses and events. Whether you’re a fashion brand, restaurant or charity, bringing your imaginative and innovative designs alive is what it is all about.

#TshirtTuesday celebrates the past designs that have inspired us and made us smile, but these are only a small selection of the imaginative designs we get to produce every day.

Looking for some top-notch inspiration? Perhaps you’re just interested to see what we think makes a great t-shirt. No matter what your interests are, check out these five original designs created by businesses and produced by Garment Printing.

Fashion Fitness Specialists

At Garment printing, we don’t just print fantastic designs onto cotton clothing. That’s why we’re featuring Fashion Fitness Specialists as part of #tshirttuesday. Using professional sportswear and vinyl print, we were able to transform this sleek and simple design into a quality piece of sportswear for a fashionably fit photo shoot.  Who knew simplicity worked so well?

tshirt tuesday

Band To The Bone

Another one of our favourites is apparel company Band To The Bone. Specialising in rock tees, Garment Printing Espana has helped to produce and create edgy shirts using discharge printing. We love the dark and mysterious designs and think the rock music theme running through this tee and throughout the brand, in general, is spot on.

Specialising in rock tees

There are so many creative individuals and businesses out there, all with fantastic ideas for printed apparel. You too could use t-shirt printing to make your dream a reality and get everyone talking about your unique designs. Did any of our #tshirttuesday businesses get your creative juices flowing?

Magma Books

Kitsch, quirky and different – that’s what Magma Books are all about. When Magma needed direct to garment printing (DTG), as well as screen printing on a range of other products, we were happy to oblige. Whether it is bright, stand out designs like this quirky cat and mouse or simple logos on white and black tees, Garment Printing have got it covered.

As well as printing onto t-shirts, we offer to print on an exciting variety of accessories and home products that you can use to expand and diversify your business, just like Magma.

Direct to Garments

Why a Fitness Company should invest in custom clothing this summer?

Summer is the time when many of us look to purchase fitness industry printed clothing and sportswear to help us get into shape and feel good when wearing shorts and bikini’s.

Gone are the days when fitness clubs and gyms were known as grotty looking places at the end of town. They are now seen as exclusive as most leisure centres, Health and Fitness Clubs and have all the latest equipment which is extremely popular with many people taking up monthly memberships.

If you are a gym or health club here are some reasons why you should invest in fitness industry printed clothing for your members:

There are a variety of fitness industry printed clothing to choose from

When it comes to clothing for your clients, Garment Printing stocks the highest quality of products and prints and can provide health clubs, gyms and fitness clubs with bespoke t-shirts, hoodies and sportswear with the club or gym name printed onto the garment.

Fitness industry printed clothing is a great advertising board for your establishment

There is a lot of competition between all fitness clubs and if you can convince your members to  wear fitness industry printed clothing featuring the name of your health and fitness club this provides great advertising for your establishment  and you are more likely to get even more members signing up to join.

You can choose from a range of printing techniques

Garment printer’s offers a variety of printing techniques using state-of-the-art Direct-to-Garment printers specialised in T-Shirt printing for the UK. They offer amazing clothing printing offers using the top printing technologies in the market.

If you need any help of advice on options available just ask the team about the best printing method to suit your needs including DTG Digital Printing for full colour photos and designs on dark or light clothes, Transfer Printing for small quantities, Vinyl Printing for vibrant numbers and colours, Screen Printing for larger quantities at the best price, Embroidery for polo shirts, t-shirts, hoodies, caps and lots more.

If you are an owner or manager of a leisure centre, fitness or health club why not show off your new company name by investing in some fitness industry printed clothing for your members. Whether it’s for Fitness Industry printed clothing Promotional Clothing, Printed Work wear, Customised Corporate Clothing, Personalised Sportswear, polo shirt embroidery or clothing for an event such as  Stag do t-shirts and clothing for a Hen Night, or any other purpose call Garment Printing on 0844 588 980.