How to Organize an Event For Your Business?

Business events are the perfect opportunity to demonstrate your products, gain new clients and generally help to create a positive image and buzz for your brand. No matter what the size of your business, events are a great tool if they are used properly. So, how can you ensure that you have properly prepared for your event?

Audiences & end goals

Before all else, you will need to consider your target market and the end goal that you want to achieve from the event. It’s important not to get too caught up over the silly added extras that you think might look good. Finishing touches are nice and will add personalisation to an event but if it’s all frills and not much else, you might end up losing money, rather than gaining clients and expanding your customer base.

When considering your target audience, you want to keep in mind that the event needs to be mutually beneficial. Ask yourself: What are my guests expecting to gain from this event? What kind of audience will help me to expand my business? How can I turn skeptical guests into new clients?

From the speeches you make to the way you layout the tables, everything you do should be tailored to ensure your visitors have a memorable experience. Careful consideration of your target audience will ensure that you not only enhance the number of potential follow ups, but that your actions make a lasting impact on your clients as well.

Money, money, money

Another important thing to consider when planning an event is a strong, solid budget. Most people will pull together some kind of budget for their event, but it needs to be precise and carefully thought out to minimize the risk of overspending.

Try not to just randomly pick an overall figure for the event. If you consider each element, such as lighting, refreshments and finishing touches separately, you’re much less likely to throw money away on unnecessary things. It’s also advisable to factor a small amount of ‘spare’ money into your budget, just in case there are any unexpected costs that you may not have considered. That way, if a problem arises you can easily cover it with no stress. Alternatively, if nothing goes wrong you’ll have saved yourself some money.

…and relax?

Once your event is over, you can breathe a little sigh of relief – but don’t get too comfortable too soon. The absolute best thing you can do after an event has taken place is assess how it went. Whether this is directly after, or a few months down the line when attendees have made a decision on your products, assessing the outcome is crucial.

Look at what went right, what went wrong and discuss ways that you and your colleagues might be able to adapt and evolve the event next time round. Finally, tie up all those loose ends. Chase up any potential leads and be sure to say thank you to everyone who attended, a friendly business is a memorable one.

If you would like any promotional materials for your new business or event,visit Garment Printing. 

Three Small Businesses with Effective Branding

Branding is important for any business but getting it right if you’re an SME is crucial if you want to reach out and inspire as many people as possible. It doesn’t matter whether you are a charity or a clothing line, branding is everything. Bigger companies have advertisers, graphic designers and a whole host of other clued up professionals at their disposal, so it’s not always easy if you’re one of the little guys.

Looking for some inspiration? These three businesses are getting it right when it comes to effectively branding their products.

Tencel

Tencel is the brand name of the eco-friendly fibre loving crafted by the House of Lenzing. The branding for Tencel is simple but incredibly effective, clearly representing its ethical roots.

A material that is softer than silk, more absorbent than cotton and creates minimal impact on the environment. Tencel is a firm favourite of environmentally friendly companies who want printed garments for marketing purposes, without adding to the ecological damage caused by the production of other garment materials.

The branding of Tencel clearly demonstrates what it is and why it’s different from other fibres. This clear branding is effective because it gives the fibre its own identity, something that is vitally important for a new or small business.

Meals That Heal

Personal cookery coach Karen Maidment focuses her efforts on a number of different cooking and health adventures. The garments that Karen had made up to promote her book ‘Meals that Heal’ is the perfect example of small business branding done right.

Meals That Heal promotes the idea of cooking and eating to control and cure uncomfortable diseases and conditions such as IBS. The recipes and the book in general focus on natural clean, green eating and her branding clearly reflects this.

Karen used naturally coloured aprons and a nature inspired green logo on all of her garments to successfully tie her branding together in a creative and inspiring way.

Cancer is a Drag

A small charity that raises money to help fund cancer patients, Cancer is a Drag has a fantastically quirky logo that gives the small team exactly what they need to stand out amongst other cancer charities.

Officially launched at 2012 London Pride by its founder Alan Bugg, the charity uses drag nights and other pride events to raise funds for better awareness and financial help to those who need it most.

Printed t-shirts were an obvious choice to create branding buzz for this organisation, because their unique ribbon/drag-queen crossover logo works perfectly on all types of apparel. The design is bright, fun and most importantly of all, it grabs people’s attention. Thanks to all their branding and hard work, the charity has raised enough money to join the Charity Commission and give out over £2000 in grants to help vulnerable cancer suffers.

These organisations prove that you don’t need big money to make a big impact. What does your branding say about your small business?

Business in the Spotlight – The Printworks

This month our business in the Spotlight is The Printworks. We were overjoyed to feature them considering they are called ‘The Printworks’ and we love all things about printing. However, they don’t do any actual printing but do provide luxury student accommodation. We spoke to their General Manager – Sarah Turner (she’s a lovely lady) who told us about the name, the brand, their uniforms and she shares her tips on increasing brand awareness among students.

How did the name Printworks come about?

The Printworks was named in tribute to old James Townsend & Sons Ltd label printers who occupied the site from 1866.

How did the brand develop over time and become popular among students?

The original idea was to create an independent brand which would stand out from our competitors locally and nationally.

What defines the Printworks brand and consequently informs the property design, the development of the customer proposition and the way in which we serve our customers is a deep understanding of the needs of each of our target student customers and the ways to address these needs. What the brand offers the Exeter student population is different to any other purpose built student accommodation options in the city, but only different because we have listened and understood students and what they want, not different for the sake of it. Above all we acknowledge that Printworks is a home, not a hall, campus or student flat, but a home that offers independence and can be uniquely experienced by each and every customer. As such, the brand of Printworks is largely hidden in the DNA of the property rather than through signage, colours or logos.

The architectural design of Printworks contrasts with the neat boxes that usually form the bedroom space in purpose built student accommodation. We understand a range of different room types, shapes and sizes, each adding individuality to a student’s living experience. This design flows through to the look and feel of the wider property. The colours and decor reflect the styles and trends that resonate with our customer base, rooms are neutral allowing students to apply their own stamp just as they would at home, and communal areas mirror the relaxed independent feel that they would seek out in the coffee shops and bars they spend time in. It’s stylistic, aspirational and a far cry from the clean sanitized look that typifies student halls; we understand it’s our customer’s home.
The design and tone of the property flows through to the way in which we service our customers. Our team members are recruited to be similar in character and outlook on life to our customer base. They are genuine and authentic and blend informality with efficiency.

Since opening our doors in 2013 the brand has developed via word of mouth a positive reputation, within a very small University city such as Exeter this is crucial to our success and maintaining the competitive edge.

Staff uniforms

How did you come up with staff uniforms?

The concept behind staff uniforms was to maintain continuity without restricting the personalities of our staff. For this reason they have been kept informal with the branded logo on a colour coordinated polo shirt for comfort and approachability. Each job role has a different colour shirt (red for Reception/Customer Services, Blue for Maintenance and Black for Security)

Why were they important?

These makes the staff and their position easily identifiable while the casual shirt means they are approachable and comfortable when working.

staff uniforms

What the importance of creating a strong image in your business?

In a competitive market like ours a strong brand and a good reputation is essential to fill all our rooms. Our brand as explained above is embedded in everything we do from the design of the building down to the people that work here, this in turn creates our reputation among students and encourages them to book with us over a competitor.

Any tips for increasing brand awareness

Brand ambassadors are fantastic for a business’s reputation and brand awareness. We employ a handful of our residents who then act as brand ambassadors and share their experiences of our accommodation with their friends and peers.

staff uniforms

#TshirtTuesday

We love helping you create weird, wonderful and unique designs for your businesses and events. Whether you’re a fashion brand, restaurant or charity, bringing your imaginative and innovative designs alive is what it is all about.

#TshirtTuesday celebrates the past designs that have inspired us and made us smile, but these are only a small selection of the imaginative designs we get to produce every day.

Looking for some top-notch inspiration? Perhaps you’re just interested to see what we think makes a great t-shirt. No matter what your interests are, check out these five original designs created by businesses and produced by Garment Printing.

Fashion Fitness Specialists

At Garment printing, we don’t just print fantastic designs onto cotton clothing. That’s why we’re featuring Fashion Fitness Specialists as part of #tshirttuesday. Using professional sportswear and vinyl print, we were able to transform this sleek and simple design into a quality piece of sportswear for a fashionably fit photo shoot.  Who knew simplicity worked so well?

tshirt tuesday

Band To The Bone

Another one of our favourites is apparel company Band To The Bone. Specialising in rock tees, Garment Printing Espana has helped to produce and create edgy shirts using discharge printing. We love the dark and mysterious designs and think the rock music theme running through this tee and throughout the brand, in general, is spot on.

Specialising in rock tees

There are so many creative individuals and businesses out there, all with fantastic ideas for printed apparel. You too could use t-shirt printing to make your dream a reality and get everyone talking about your unique designs. Did any of our #tshirttuesday businesses get your creative juices flowing?

Magma Books

Kitsch, quirky and different – that’s what Magma Books are all about. When Magma needed direct to garment printing (DTG), as well as screen printing on a range of other products, we were happy to oblige. Whether it is bright, stand out designs like this quirky cat and mouse or simple logos on white and black tees, Garment Printing have got it covered.

As well as printing onto t-shirts, we offer to print on an exciting variety of accessories and home products that you can use to expand and diversify your business, just like Magma.

Direct to Garments

Business in Spotlight – Protime Fitness

This month our Business in the Spotlight is Protime Fitness, their motto is Don’t waste time, Be Protime. We asked one of their founders, Dan Olaiya, what inspired him to start Protime, how they built the brand over time and tips for setting up a fitness brand.

Protime is built on a set of core principles and values which revolve around the concept of maximal productivity and time efficiency in all aspects of life. More specifically, PROTiME’s goal is to make health and fitness an integral part of daily living, not merely a hobby or something one may partake of in his/her spare time. They believe that for one to become maximally productive and time efficient one must ensure that their body is being conditioned in all the right ways so that they have the mental and physical vitality to reach their own goals and potential.

 What inspired you to start Protime?

I’ve always been interested in fitness and health and undertaking a medical degree only amplified my interest in the area; in fact it grew within me an unquenchable thirst for exploring novel ways to innovate in the area in order to make healthy lifestyles easier to achieve. The two co-founders and myself thought that through creating a successful fitness brand we would have the opportunity to motivate and physically empower thousands of people through fitness. We found that there was a gaping hole in the fitness industry for a brand whose values were honest, deep and meaningful instead of the superficial message mostly being illustrated by well known brands, encouraging people to engage in exercise purely to look good.

 How did you develop the brand over time?                                 

At the start the brand identity was very unclear. We knew we wanted to promote values of integrity and hard work, but we didn’t know how we would communicate this through clothing. So we spent a lot of time brainstorming, literally sitting around a table, on the phone, over Facebook throwing ideas off each other, bouncing to and fro. Most of the ideas, names and plans that initially surfaced were absurd, however what we found was that through the process of free brainstorming we built on top of these extreme ideas and created amazing and realistic ideas. The word PROTiME means to be productive and time efficient, it also connotes the timely need for a protein shake after a workout.  We never really sat down consciously to develop our brand, the development came through a natural process of constantly asking ourselves questions,  What is this about? Why would I buy something from this brand? What does PROTiME make me think of?

What’s the importance of creating a strong brand in Fitness Industry?

Creating a strong brand in the fitness industry is paramount. The brand is what your customers think about when they shut their eyes and say your company name. It’s how they feel and what they become when they put on an item of clothing from your company. With the current landscape of the fitness industry it is not enough for clothes just to look good for people to buy them, they need to be associated with something. I think part of the reason for this is because of the nature of fitness, think about it- you’re working hard, sweating and striving to improve the vitality of your body. Therefore everything else needs to be in order to facilitate this e.g. – your state of mind, your emotions and what you’re wearing. When I put on my Nike trainers I remember what I saw on the advert- Kobe Bryant scoring from the three line in the last second of the title match- the only reason that is in my mind is because Nike put it there. Furthermore, at PROTiME we are striving to put similar messages into prospective buyers minds so they want to buy our clothes.

Tips for increasing brand awareness in the fitness industry

You need to be clear yourself on what your brand is about- constantly ask yourself those questions I mentioned earlier. Once you start to do this you will be clear on what your brand means, but make sure to write down with words and images what your brand means, memorise it. Next set a plan of how you will communicate this to your market. Then bombard your audience with this all the time, in different ways. Make your marketing remarkable, so much so that people are prompted to make remarks about it.

If you do this your brand should be clear and make sense. People should understand what it’s about and if you’ve got it right they should buy… as long as you have a good product (but that’s another story).


If you or your business would like to be featured drop us a comment below the post. For printed clothing visit: http://www.garmentprinting.co.uk