The Benefits of Investing in Staff Uniforms in 2016

The popularity of staff uniforms can’t be denied. In recent years there has been a surge in companies opting for printed and embroidered workwear thanks to its many benefits. From professional caterers to employees in the manual labour sector, staff uniforms can be advantageous for everyone.

Here, we look at three important reasons why you should consider investing in staff uniforms in 2016.

1. It improves overall appearance

One of the most common reasons business owners choose to invest in workwear for their employees is because of how professional it looks. When it comes to your staff members, image really is important and this is especially the case in roles with face to face customer interaction. By giving your team a standardised uniform for work, rather than simple clothing guidelines, you minimise the risk of unkempt and unprofessional looking employees.

Whether it’s a customised polo shirt or personalised chef’s uniform, staff workwear really can make all the difference to your businesses image.

2. It can be a platform for positive exposure

Another benefit of investing in staff uniforms in 2016 is the positive exposure it can bring. If you’re proud of your team and admire how professional and friendly they are, why not let everyone know exactly who they work for? Many customers and clients enjoy telling their friends, family and business associates about the times when they have received excellent customer service from a particular company, so make sure they know who to credit.

This uniform benefit can potentially bring in hundreds of new customers each day depending on where you work and could have a fantastic impact on your business both in the short and long term.

3. It can be tailored to your businesses needs

Staff workwear is more than just a uniform your employees put on every day to go to work; it can be used for your businesses specific needs too. If your employees work outside or in cold areas, customised jumpers, thermal gloves or high visibility vests can all work to keep your staff members looking smart and feeling safe. Alternatively, if your staff members are required to wear particular items or accessories during work, these can be customised too for a completely comprehensive employee uniform.

So, why not give your team safer, more comfortable working conditions in 2016 and invest in some high quality staff uniforms?

Talk to us about Staff Uniforms or get a Quote on our Website!

Business in The Spotlight – TT Store

This month our business in the Spotlight is The TT store.  We spoke to Gary Bigwood who told us about the name, brand, printing techniques and he shares his tips on starting a T-shirt Company.

  1. Please tell us a bit about your brand and company.

A passion for old cars and motorbikes was the inspiration behind The TT Store. Visits with my son to Brooklands Motor Museum in Surrey sparked the idea – however it took another 10 years before I started the business last year. A couple of years ago I’d been art directing and producing, (my day job), the first Help for Heroes catalogue and thought I need to get on with The TT Store – so the plans took almost a year to get going. I’ve been asked why The TT Store name, its an obvious reference to ‘tourist trophy’ however the influence was ‘Thomson & Taylor’ who were a motor-racing and engineering company based at Brooklands in the 1930’s. They developed and prepared many land speed record cars between the two world wars, Sir Malcolm Campbell’s Blue Bird being one. They could easily be described as the ‘McLaren’ of their day.

  1. How did you come up with the T-shirt Designs?

We’re trying to recapture the advertising style of the mid 20th century and the 1950’s in particular. It really was a golden era with illustration styles that capture all that optimism after World War 2, prior to photography taking over in the early 1960’s. In many cases our retro designs need to be multicolour printed, so consistent quick turn around coupled with quality printing is essential.

  1. Any tips for increasing brand awareness within this area of business?

Send out samples to bloggers, editors and celebrities; go to events and take a stand at shows, do Postcard drops, (local papers etc). This will enable you to assess what sells, plus you need time to look around at the opposition too – so don’t go alone. Attending shows gives you valuable feedback on your designs as well. Get some really good help on social media, put together a campaign and build that email list because happy customers will always come back and buy again – however they need prompting so a regular newsletter with new products and discount codes come in handy.

  1. What printing technique to do you recommend for T-shirts?

I wanted to go down the retro route so silk screen was best for me. Many of the shirts will have a tough life so the print must be the best, and you still can’t beat a well printed silk screen printed T-shirt, (in my opinion).

Garment Printing offer lots of other printing techniques print-on-demand, DTG which could be a great way to go. Particularly for the early days of a start-up as it’ll ensure you don’t overstock and they’ll even send out your orders.

  1. Any tips for those looking to start their own t-shirt brand?

Don’t give up your day job, it has to be a passion and you’ll need to work hard, evenings and weekends. Don’t get too many printed, start with short runs or even print on demand, margins are less but the important thing is to find out what sells. Try ebay and other sites, as a good deal of them will click through to your site and possibly leave email details. When doing your business plan put aside a decent amount for advertising and promotion and of course social media. Go to events and do your homework. Produce a business plan, and when ready book a stand at a suitable show with a limited number of designs. Look professional and have one person dedicated to discussing the product armed with an ipad for email data capture.

The TT-Store have extended some Christmas Cheer, they are offering Garment Printing clients a 15% discount on their range of classic gifts.

Visit their store http://thettstore.co.uk/, and enter the promo code GP15 at the checkout.

TTStore Discount .jpg

Personalised Gifts for Christmas

Choosing personalised gifts for Christmas is a great way to show your friends and family that you care. It’s not always easy choosing gifts for loved ones, especially if you have quite a few people to buy for and finding something unique for everyone can be a pain. If you want to make Christmas easier and more personal this year, then why not choose a custom made gift for the ones you care about?

Here are three great reasons to buy personalised Christmas gifts for all your loved ones.

They’re unique

It’s not always easy to make a present unique, even when there’s so much to choose from. The chances are you’re probably going to get them something they have seen a thousand times before or perhaps even make the mistake of getting them something they already have.

If you’re looking for some inexpensive gifts that you know they can’t get anywhere else, why not consider something fun like a personalised tote bag?

Personalised bags can be printed and embroidered onto to create a unique accessory for a number of friends and family members. You can do anything from printing a funny picture of the family pet, to embroidering a favourite quote or the household name onto the front.

They make people smile.

They make people smile

Personalised gifts for Christmas are not only unique but they can be incredibly funny too. Everyone loves the classic singing tie but why not transform it from something generic into something amazing with customisation? There’s always that one family member who just loves to have a bit of fun and what present could be more perfect for them than a silly singing tie?

Nothing says ‘I’m thinking of you’ quite like personalised embroidery and when teamed with a festive accessory, you can be sure to have your grandpa or uncle laughing all day.

They can be fun and practical

They can be fun and practical

Looking for practical personalised gifts for Christmas? Our love of smartphones, laptops and tablets has opened up a whole new area when it comes to gift giving. Unfortunately, laptop and tablet holders can be painfully boring and generic, so personalisation is fun way to brighten them up for that special someone.

For a lot of people, their tablet is the whole life. They’ll take it anywhere and everywhere and will use for everything from scheduling their work meeting, to playing games at the weekends. It’s easy to personalise a tablet case and it makes the perfect Christmas gift at any age.

Whatever you choose to buy your loved ones this Christmas, a touch of customisation makes everything just that little bit more special. So before you reach for that generic old present, consider getting personalised gifts for Christmas this year.

To get any personalised gifts, contact us for a quick quote – http://www.garmentprinting.co.uk/contact/

 

 

 

How can promotional t-shirts help you to grow your business?

Promotional t-shirts are everywhere you look, from the night clubs in the high street to summer fairs. There is no denying that they are a popular way to market your business, but how can they really help you to expand your customer base?

What are the benefits?
Promotional t-shirts can help to create brand awareness. People who wear your promo shirts are walking adverts for your company and what could be better than that? The exposure you get is unrivalled and people from all corners of your city and even those further afield will become aware of who you are.

So, how do you turn those onlookers into new customers? People aren’t so conditioned that they want to get involved with a new brand as soon as they see it – you’ll need something to capture people imaginations. A striking brand logo, brightly coloured clothing or something a little different like mixing printing techniques with embroidery, are all fantastic ways to help your promotional clothing stand out among the rest.

Billboards, online ads and social media are fine and can work really well but they are also stagnant. Paying money for advertising in a specific place is a good way to cater to a particular demographic but if you want to start expanding your customer base outside of your comfort zone, a promotional t-shirt is the way to do it. Both customers and members of staff can help you to do this by wearing promotional clothing. This can be especially effective if you’re at a business or public event because you can target a specific market and have the added promotional mobility all at the same time.

Alongside this, if you can persuade all of your employees to wear promotional clothing, it can really help to create a sense of family and togetherness. This type of image is what most brands strive for nowadays, as the public are becoming more and more interested in the human side of people’s brands. Promotional t-shirts can help to break down this formal barrier and integrate potential customers with your brand.

How can I get other people to wear my shirts?
If the branding on your t-shirt looks nice, the chances are people will want to wear it. Whether it is a company logo or a specific piece of artwork you have deigned yourself, you have to make it appealing.

Keeping it simple is one great way to do this. Most people aren’t fans of overly noisy or cluttered shirts and keeping it simple will not only ensure your promotional shirt is attractive to a larger number of people, but will also guarantee that people will take better notice of the brand name or logo.

Promotional t-shirts are an investment and they can help you to grow your business and your profits. Just remember to keep it sharp, simple and to the point.

If you would like any promotional materials for your business or event, visit Garment Printing. 

How to Organize an Event For Your Business?

Business events are the perfect opportunity to demonstrate your products, gain new clients and generally help to create a positive image and buzz for your brand. No matter what the size of your business, events are a great tool if they are used properly. So, how can you ensure that you have properly prepared for your event?

Audiences & end goals

Before all else, you will need to consider your target market and the end goal that you want to achieve from the event. It’s important not to get too caught up over the silly added extras that you think might look good. Finishing touches are nice and will add personalisation to an event but if it’s all frills and not much else, you might end up losing money, rather than gaining clients and expanding your customer base.

When considering your target audience, you want to keep in mind that the event needs to be mutually beneficial. Ask yourself: What are my guests expecting to gain from this event? What kind of audience will help me to expand my business? How can I turn skeptical guests into new clients?

From the speeches you make to the way you layout the tables, everything you do should be tailored to ensure your visitors have a memorable experience. Careful consideration of your target audience will ensure that you not only enhance the number of potential follow ups, but that your actions make a lasting impact on your clients as well.

Money, money, money

Another important thing to consider when planning an event is a strong, solid budget. Most people will pull together some kind of budget for their event, but it needs to be precise and carefully thought out to minimize the risk of overspending.

Try not to just randomly pick an overall figure for the event. If you consider each element, such as lighting, refreshments and finishing touches separately, you’re much less likely to throw money away on unnecessary things. It’s also advisable to factor a small amount of ‘spare’ money into your budget, just in case there are any unexpected costs that you may not have considered. That way, if a problem arises you can easily cover it with no stress. Alternatively, if nothing goes wrong you’ll have saved yourself some money.

…and relax?

Once your event is over, you can breathe a little sigh of relief – but don’t get too comfortable too soon. The absolute best thing you can do after an event has taken place is assess how it went. Whether this is directly after, or a few months down the line when attendees have made a decision on your products, assessing the outcome is crucial.

Look at what went right, what went wrong and discuss ways that you and your colleagues might be able to adapt and evolve the event next time round. Finally, tie up all those loose ends. Chase up any potential leads and be sure to say thank you to everyone who attended, a friendly business is a memorable one.

If you would like any promotional materials for your new business or event,visit Garment Printing. 

Three Small Businesses with Effective Branding

Branding is important for any business but getting it right if you’re an SME is crucial if you want to reach out and inspire as many people as possible. It doesn’t matter whether you are a charity or a clothing line, branding is everything. Bigger companies have advertisers, graphic designers and a whole host of other clued up professionals at their disposal, so it’s not always easy if you’re one of the little guys.

Looking for some inspiration? These three businesses are getting it right when it comes to effectively branding their products.

Tencel

Tencel is the brand name of the eco-friendly fibre loving crafted by the House of Lenzing. The branding for Tencel is simple but incredibly effective, clearly representing its ethical roots.

A material that is softer than silk, more absorbent than cotton and creates minimal impact on the environment. Tencel is a firm favourite of environmentally friendly companies who want printed garments for marketing purposes, without adding to the ecological damage caused by the production of other garment materials.

The branding of Tencel clearly demonstrates what it is and why it’s different from other fibres. This clear branding is effective because it gives the fibre its own identity, something that is vitally important for a new or small business.

Meals That Heal

Personal cookery coach Karen Maidment focuses her efforts on a number of different cooking and health adventures. The garments that Karen had made up to promote her book ‘Meals that Heal’ is the perfect example of small business branding done right.

Meals That Heal promotes the idea of cooking and eating to control and cure uncomfortable diseases and conditions such as IBS. The recipes and the book in general focus on natural clean, green eating and her branding clearly reflects this.

Karen used naturally coloured aprons and a nature inspired green logo on all of her garments to successfully tie her branding together in a creative and inspiring way.

Cancer is a Drag

A small charity that raises money to help fund cancer patients, Cancer is a Drag has a fantastically quirky logo that gives the small team exactly what they need to stand out amongst other cancer charities.

Officially launched at 2012 London Pride by its founder Alan Bugg, the charity uses drag nights and other pride events to raise funds for better awareness and financial help to those who need it most.

Printed t-shirts were an obvious choice to create branding buzz for this organisation, because their unique ribbon/drag-queen crossover logo works perfectly on all types of apparel. The design is bright, fun and most importantly of all, it grabs people’s attention. Thanks to all their branding and hard work, the charity has raised enough money to join the Charity Commission and give out over £2000 in grants to help vulnerable cancer suffers.

These organisations prove that you don’t need big money to make a big impact. What does your branding say about your small business?

Labelling Children’s School Uniforms

With the new autumn term about to start be sure to label your children’s clothing, shoes and equipment as you don’t want to get them mixed up.

If your children are starting school or returning after the holidays, labelling is important because teachers have a lot of kids they are responsible for. So the last thing they will want to do is chase after 20 or 30 children to check they have the correct clothing after a PE session. Reception teachers have to manage PE, swimming lessons, as well as a number of other things in between that require the removal and replacement of clothes, shoes, equipment.

There’s lots of quick and easy ways of labelling and here are a few ideas to get you started:

Iron-on Labels

Iron-on labels are great for mums, dads, grandmas, aunts or guardians who don’t have the time to stitch labels onto uniforms by hand. Your labels come ready printed, and they just simply glue to clothes when heat is applied.

But be warned – iron-on labels will speed up the labelling process but may lose their sticky efficiency after several washes, so you may need to reapply them frequently. Make sure you check how the labels are holding up after each wash. You don’t want to lose your labels as this could end up costing more money if your child loses their clothing.

Sew-in Labels

This is probably the most durable technique and it will give your children’s school uniforms a nice handmade touch, but it can also be time consuming, so make sure that you set some time aside for this. If you’re going to spend the extra time stitching, don’t forget to sew a nametag hook into their clothes so that they can easily recognise their own stuff in amongst a pile as they can easily get mixed up.

Don’t forget to label those other items!

Shoe labels are a must have because many children have the same shoes as there are only a limited amount of shops and black shoes to choose from. So make sure you look at some easy to recognise shoe labels that stick well and don’t fall off after 5 minutes of wearing them. PE bags and lunch boxes all need labelling so you can also have fun with your children shopping for funky labels and stickers for these items.

Garment Printing offers Screen Printing, Embroidery, Transfer Printing, Direct to Garment Printing and Cad Cut Vinyl Printing plus post production services including Labelling & Relabelling Printed T-shirts, bagging, tagging and all your fulfilment needs. Call 0844 588 9808 / 0207 101 9315 or click here for a quote and you will receive a reply within 15 minutes.