Adobe Celebrates the world’s cheesiest stock photos by sticking them on T-Shirts

We’ve all seen something that’s so bad it’s brilliant. For example, stock photos. You know the ones I’m talking about – the kind that features carefully set-up situations showing things like “smiling woman using computer in office,” or “well-dressed man smiles at phone,” or, maybe “man smiles for no reason eating an apple.”

It’s fair to say that these photos are so corny that they make some of your dad’s jokes look like they were carefully curated by comedy geniuses, especially as some of the images have the ability to provoke grimaces of discomfort among creative people who are looking to use specific photos in their latest projects.

To celebrate the existence of these infamous snaps, and to promote their own brand spanking new stock service, Adobe has recently selected a few of its favourites and decided to print them on clothing and other apparel!

Continue reading “Adobe Celebrates the world’s cheesiest stock photos by sticking them on T-Shirts”

Ted Baker Claims a Fashion First With Google Collaboration

Ted Baker, the British luxury fashion label, has unveiled their latest marketing campaign and it’s brilliant. Dubbed “Mission Impeccable”, the multi-channel campaign features a classy video, excellent social media marketing and a first for the fashion industry as they’ve teamed up with Google to create brilliant interactive windows at their stores.

The campaign was designed so that it’s primarily digital and it all centres around a brilliant spy theme with a three-minute movie that lists Guy Ritchie as the executive producer.

Continue reading “Ted Baker Claims a Fashion First With Google Collaboration”

The Benefits of Investing in Staff Uniforms in 2016

The popularity of staff uniforms can’t be denied. In recent years there has been a surge in companies opting for printed and embroidered workwear thanks to its many benefits. From professional caterers to employees in the manual labour sector, staff uniforms can be advantageous for everyone.

Here, we look at three important reasons why you should consider investing in staff uniforms in 2016.

1. It improves overall appearance

One of the most common reasons business owners choose to invest in workwear for their employees is because of how professional it looks. When it comes to your staff members, image really is important and this is especially the case in roles with face to face customer interaction. By giving your team a standardised uniform for work, rather than simple clothing guidelines, you minimise the risk of unkempt and unprofessional looking employees.

Whether it’s a customised polo shirt or personalised chef’s uniform, staff workwear really can make all the difference to your businesses image.

2. It can be a platform for positive exposure

Another benefit of investing in staff uniforms in 2016 is the positive exposure it can bring. If you’re proud of your team and admire how professional and friendly they are, why not let everyone know exactly who they work for? Many customers and clients enjoy telling their friends, family and business associates about the times when they have received excellent customer service from a particular company, so make sure they know who to credit.

This uniform benefit can potentially bring in hundreds of new customers each day depending on where you work and could have a fantastic impact on your business both in the short and long term.

3. It can be tailored to your businesses needs

Staff workwear is more than just a uniform your employees put on every day to go to work; it can be used for your businesses specific needs too. If your employees work outside or in cold areas, customised jumpers, thermal gloves or high visibility vests can all work to keep your staff members looking smart and feeling safe. Alternatively, if your staff members are required to wear particular items or accessories during work, these can be customised too for a completely comprehensive employee uniform.

So, why not give your team safer, more comfortable working conditions in 2016 and invest in some high quality staff uniforms?

Talk to us about Staff Uniforms or get a Quote on our Website!

A Guide to starting your own Urban Streetwear Brand

The urban streetwear scene is a crowded place with a lot of copycat designers out there. If you’re serious about creating a unique brand but aren’t sure where to start, follow our start-up guide for some tips on how to survive in a saturated market.

Don’t rush into it

First things first – do not rush your ideas. Figure out exactly what you want to sell, where you want to sell it and consider how profitable you want your business to be. Garments cost money, printing costs money and shipping costs money, so make sure to do your sums and look around for the best deals before you even consider getting to work on your designs.

There are a lot of different designers out there, so you’ll also want to consider initial ways you can help yourself stand out from the crowd. Creating designs that mean something to you are important but when creating a streetwear brand you need to think with your head, not your heart.

Find a reliable printer

Next, you’ll want to find a reliable printing company that can cater to your needs. Finding a good quality printer before you get too far into the design process will help you work out an approximate initial cost for your ideas. You’ll want to know that the prints are high quality and that both shorter and larger runs can be catered to, so that you can start off small and adjust your requirements as you grow.

Ask yourself – are you looking to embroider your designs, print them or both? You may not have completely decided upon your preferred method just yet, so ensure that the company you choose allows you to experiment with a range of different printing and embroidery techniques. The more choice you have, the more complex you can make your apparel and the wider the range will be that you can offer.

Ask yourself: What do you want to say?

Following on from the head and heart debate, you’ll next want to focus on your message. Try to tap into a market that isn’t there yet but that you think should be and build your brand message from this. There are many niche areas to explore within urban streetwear but if you are aiming for something completely unique you need to head into uncharted territory.

A strong message is incredibility important with streetwear. Whether it’s political, cultural, social or personal you should aim to create something that evokes a reaction. From the name of your brand, to the designs and marketing, you need to show people that you are a fierce and fiery company with bags of attitude.

Not a designer? Draft in some outside help

There is nothing more detrimental to an urban streetwear brand than bad design. Not everyone who wants to start an urban clothing brand has the necessary design skills to craft the apparel artwork – and that’s okay.

However, going it alone and creating a substandard design does not make business sense and will not help your start-up company to flourish. If you don’t have any graphic designer friends to help you out, you can find a freelancer online. Prices vary depending on a freelancers experience but there’s something out there for everyone.

Focus on your marketing

Finally, you’ll want to dedicate a serious amount of time marketing your brand. Designing your streetwear and marketing your company go side by side because you’ll want to drum up some positive responses and a good following for your product launch.

If you’re on a small budget, focus on harnessing the power of social media to promote your brand. Follow influential streetwear designers and apparel lovers on Twitter, research the best Instagram hashtags to use on your photos and if you have the budget for it, pay for sponsored advertising on sites such as Facebook. By interlinking and weaving your brand into different sites, you can create a strong message about who you are and what you stand for.

Remember…

Most importantly of all, always keep a clear head no matter where you go with your brand and try not to get distracted from your end goal. If you can combine great business sense with a passion for urban streetwear, you’ll be well on your way to creating a successful urban brand. We are here for all your printing needs – http://www.garmentprinting.co.uk

How can promotional t-shirts help you to grow your business?

Promotional t-shirts are everywhere you look, from the night clubs in the high street to summer fairs. There is no denying that they are a popular way to market your business, but how can they really help you to expand your customer base?

What are the benefits?
Promotional t-shirts can help to create brand awareness. People who wear your promo shirts are walking adverts for your company and what could be better than that? The exposure you get is unrivalled and people from all corners of your city and even those further afield will become aware of who you are.

So, how do you turn those onlookers into new customers? People aren’t so conditioned that they want to get involved with a new brand as soon as they see it – you’ll need something to capture people imaginations. A striking brand logo, brightly coloured clothing or something a little different like mixing printing techniques with embroidery, are all fantastic ways to help your promotional clothing stand out among the rest.

Billboards, online ads and social media are fine and can work really well but they are also stagnant. Paying money for advertising in a specific place is a good way to cater to a particular demographic but if you want to start expanding your customer base outside of your comfort zone, a promotional t-shirt is the way to do it. Both customers and members of staff can help you to do this by wearing promotional clothing. This can be especially effective if you’re at a business or public event because you can target a specific market and have the added promotional mobility all at the same time.

Alongside this, if you can persuade all of your employees to wear promotional clothing, it can really help to create a sense of family and togetherness. This type of image is what most brands strive for nowadays, as the public are becoming more and more interested in the human side of people’s brands. Promotional t-shirts can help to break down this formal barrier and integrate potential customers with your brand.

How can I get other people to wear my shirts?
If the branding on your t-shirt looks nice, the chances are people will want to wear it. Whether it is a company logo or a specific piece of artwork you have deigned yourself, you have to make it appealing.

Keeping it simple is one great way to do this. Most people aren’t fans of overly noisy or cluttered shirts and keeping it simple will not only ensure your promotional shirt is attractive to a larger number of people, but will also guarantee that people will take better notice of the brand name or logo.

Promotional t-shirts are an investment and they can help you to grow your business and your profits. Just remember to keep it sharp, simple and to the point.

If you would like any promotional materials for your business or event, visit Garment Printing. 

How to Organize an Event For Your Business?

Business events are the perfect opportunity to demonstrate your products, gain new clients and generally help to create a positive image and buzz for your brand. No matter what the size of your business, events are a great tool if they are used properly. So, how can you ensure that you have properly prepared for your event?

Audiences & end goals

Before all else, you will need to consider your target market and the end goal that you want to achieve from the event. It’s important not to get too caught up over the silly added extras that you think might look good. Finishing touches are nice and will add personalisation to an event but if it’s all frills and not much else, you might end up losing money, rather than gaining clients and expanding your customer base.

When considering your target audience, you want to keep in mind that the event needs to be mutually beneficial. Ask yourself: What are my guests expecting to gain from this event? What kind of audience will help me to expand my business? How can I turn skeptical guests into new clients?

From the speeches you make to the way you layout the tables, everything you do should be tailored to ensure your visitors have a memorable experience. Careful consideration of your target audience will ensure that you not only enhance the number of potential follow ups, but that your actions make a lasting impact on your clients as well.

Money, money, money

Another important thing to consider when planning an event is a strong, solid budget. Most people will pull together some kind of budget for their event, but it needs to be precise and carefully thought out to minimize the risk of overspending.

Try not to just randomly pick an overall figure for the event. If you consider each element, such as lighting, refreshments and finishing touches separately, you’re much less likely to throw money away on unnecessary things. It’s also advisable to factor a small amount of ‘spare’ money into your budget, just in case there are any unexpected costs that you may not have considered. That way, if a problem arises you can easily cover it with no stress. Alternatively, if nothing goes wrong you’ll have saved yourself some money.

…and relax?

Once your event is over, you can breathe a little sigh of relief – but don’t get too comfortable too soon. The absolute best thing you can do after an event has taken place is assess how it went. Whether this is directly after, or a few months down the line when attendees have made a decision on your products, assessing the outcome is crucial.

Look at what went right, what went wrong and discuss ways that you and your colleagues might be able to adapt and evolve the event next time round. Finally, tie up all those loose ends. Chase up any potential leads and be sure to say thank you to everyone who attended, a friendly business is a memorable one.

If you would like any promotional materials for your new business or event,visit Garment Printing. 

How Crowdfunding is Changing the World of Fashion?

Crowdfunding is changing the world of fashion as it allows start-ups to collect small contributions from a large group of people in exchange for products, gratitude or equity.

The fashion industry is so competitive for budding designers who want to break into the industry making it almost impossible for start-ups to gain financial aid which is why Crowdfunding was created. This new initiative has given fashion designers the once in a lifetime opportunity to showcase their master designs and receive funding.

Entrepreneurs use their networks of family, friends and acquaintances to spread the word about their fashion ventures, as well as using websites like Kickstarter and Indiegogo, which are platforms that allow start-ups to reach very large audiences of donors.

One of the advantages of using crowdfunding platforms is that it allows freelance designers to gain a huge customer base even if they do not have any connections in the industry. This has had a huge impact especially on the creation of various t-shirt designs.

Crowdfunding gives companies the ability to cut their costs

Crowdfunding has changed the fashion industry in a number of significant ways. As well as the emergence of funding given to independent designers, crowdfunding platforms also offer established companies the opportunity to gather feedback from consumers through a voting or liking system. Based on the results, companies can choose to only produce their most popular selling designs.

Buyers are the decision makers

Crowdfunding has also given more flexibility in the fashion industry whereby the power shifts to the buyers and no longer is the responsibility of the designers. A number of designs will be submitted onto crowdfunding websites and interested investors can back the project. If the funding goal is reached, these backers will receive samples of these designs. Therefore, potential buyers have the freedom to choose what they want instead of going to a shop and pick up a generic piece.

Many high street fashion retailers currently choose around 10 styles, and try to estimate the demand for products based on wholesale orders or the past seasons sales  performance  and then produce thousands of pieces abroad in countries like China and India. These mass-produced pieces are presented to consumers at inflated prices to account for probable markdowns as time and excess supply devalue them.

If you run a startup and would like some promotional good for your company contact us.