- A new technology could see people receiving text messages from their clothing
- Neglected garments will tweet and text the owner ‘asking’ to be worn
- Concept sees garments tagged using innovative contactless technology
I’m confident that I’m not the only person that has some items of clothing which I haven’t worn in forever sitting at the back of my wardrobe with no hope of being worn anytime soon. This could be anything from a T-Shirt I once liked, to an old football shirt. They’re literally just sat there, gathering dust and waiting for me to give them a new lease of life.
There is a new concept that’s currently being developed this which may put an end to clothes languishing in the darkness by giving the garments the power to give their owners a reminder that they exist and they’re still available for wearing.
Think you can just ignore the reminder? Think again! The clothing can also get in touch with a clothing charity and actually be asked to be recycled – and at this point, the charity can then send you all of the information you need about how to donate your old clothing. That’s not all either – the clothing can also be programmed to list itself on eBay!
The reason for this is because of a recent study which highlighted that as a society we own four times as many clothes as we did 20 years ago, although we only wear roughly 20% of the clothing that we own regularly. This has led to academics from Birmingham City University to begin to develop the idea of a ‘connected wardrobe’ with the hope of encouraging more ethical clothing consumption.
The idea is that our clothing will be tagged using a brand new, washable technology – also known as radio-frequency identifications.
Mark Brill, a senior lecturer at Birmingham City University, said:
“Think of the surprise when an owner suddenly receives bids for items they didn’t know were in their wardrobe.
“The connected wardrobe is a practical, engaging concept to encourage more people to think about their clothing consumption. Ultimately, I hope it will encourage more ethical fashion consumption.”
He also went on to add:
“Perhaps we can even move away from the idea of ‘ownership’ of clothing, to simpy using them as long as we need them. When we’ve worn them enough, the items will pass themselves on to their next keeper to wear.”
The idea of a ‘connected wardrobe’ gets its inspiration from the ever growing ‘Internet of Things’ – a concept whereby ordinary household objects are connected to the internet so they’re able to share information.
This can be from setting an alarm on your clock, to adjusting the temperature of your home before you arrive, to even setting your kettle to boil at the exact time that you get up in the morning – it’s obvious that the internet is continually changing the way that we live our lives.
Now, the ‘Internet of Clothes’ is designed to ensure that all neglected garments will tweet and even text their current owners (i.e you) ‘asking’ for you to wear them. This does depend on certain variables though such as the weather and the frequency of wear. Clothing will also be designed to keep track of other information such as who the previous owner was, who made the garment, and how much the worker was paid to create the garment.
It’s been reported that in Britain, shoppers buy 2.15 million tonnes of clothing (including shoes) annually, yet we have an estimated £30 billion worth of clothing that is clogging up our wardrobes.
Another reason why we waste so much clothing could be the ever changing world of fashion. This means that what we consider to be fashionable today might be out of fashion tomorrow and this can lead to a change in our tastes and clothes going out of style and losing their appeal to you.
One obvious way to prevent this is to get custom printed Tshirts from specialist printing companies who are able to create fashionable, printed clothing that you design using your own ideas and artwork. This means that the Tshirts will always be personalised to you and therefore you’re more likely to wear them more often than a Tshirt that you regularly see other people wearing.
By doing this, you’re creating your own custom fashion label and with that, you’ve got your own brilliant personalised clothing that you are more likely to wear over and over again – safe in the knowledge that it won’t be going out of fashion any time soon.