Ted Baker Claims a Fashion First With Google Collaboration

Ted Baker, the British luxury fashion label, has unveiled their latest marketing campaign and it’s brilliant. Dubbed “Mission Impeccable”, the multi-channel campaign features a classy video, excellent social media marketing and a first for the fashion industry as they’ve teamed up with Google to create brilliant interactive windows at their stores.

The campaign was designed so that it’s primarily digital and it all centres around a brilliant spy theme with a three-minute movie that lists Guy Ritchie as the executive producer.

Continue reading “Ted Baker Claims a Fashion First With Google Collaboration”

Landing Forty-Two: London’s Hottest Venue

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Landing Forty-Two at the Leadenhall Building is located at the heart of London, with Liverpool Street, Fenchurch Street, Bank and Monument Stations being just a walk away. The beautiful venue is accessed at external-facing high-speed lifts, which will get you to the venue in just about 30 seconds.

This venue is London’s highest dedicated event space. It offers over 5,000 sq. ft. of space, catering for conferences and receptions for up to 300 guests, and can seat up to 220 for lunches and dinners. Landing Forty-Two is commonly called “The Cheesegrater,” and, as it is located on the 42nd floor and has floor-to-ceiling windows, it offers a panoramic view of the Thames and the London skyline.

The building itself was designed by Richard Rogers and developed by British Land and Oxford Properties. The building was designed to have views of London’s major landmarks, including St. Paul’s Cathedral and the Palace of Westminster, which gives it its tapering shape. It was also designed with consideration to a sustainable approach essential to delivering high quality buildings, thus it has an efficient use of energy and resources. The biggest part of the sustainability is the triple-layer glass ‘skin.’ The outer layer of glass is separated from a double-glazed inner layer cavity that contains blinds to respond to the sun’s movement, which is how the building is able to stay cool during the warm summer months.

Part of their appeal is their wide range of seasonal menus that are offered by their catering partners, Create Food & Party Design. They are always event-ready not only with their food but also with their production, which includes that latest LED colour changing atmospheric lighting plus a full sound system.

After all this information about Landing Forty-Two, you may have a couple questions about booking the venue. Hopefully we can answer all of the questions you have and may not even know you have here:

This highly-sought after venue is a private event space, and thus is not open to the public for either restaurant or table bookings. In addition, viewing the space for events is only available by invitation. However, should you decide to book the venue, they have a capacity total of 333 people in the venue, which needs to include catering staff, security, entertainers, and the event management staff. So try to plan for 300 people in a standing reception and 250 for a seated one.

While Landing Forty-Two cannot be a wedding venue, they definitely can do wedding receptions and private parties, but keep in mind they will be reviewed individually through applications. If you’re planning an event that would go past 1 am, you will also not be able to host your event there because they cannot operate past 1am.

Even though you can’t stay past 1am, there is still plenty to be done at the venue if you’re planning a celebration there. Dancing is certainly permitted and Landing Forty-Two partners with Vibration Group to offer you the best DJ/Dance floor lighting and sound. And while live bands are not permitted due to sound level restrictions, you may have acoustic live music, and if you’re looking for an acoustic performer then know that the venue partners with Fullcircle.

So while you’re planning your next event, hopefully at Landing Forty-Two, make sure to get all of your personalized invitation cards, party favours, and accessories here at Garment Printing!

Justin Bieber sells old Marilyn Manson merch as his own for a cool profit.

Merchandise is one of the biggest revenue streams for any music artist. Whether you’re a band that’s starting out, or if you’re an established artist, creating merch to sell to your adoring fans can generate the funds that you need to keep doing what you love to do.

Creating your own designs is where it gets difficult, having to sit there and come up with different designs which you think that your fans will love can be daunting, difficult and frustrated.

How can you overcome this? Rob someone else’s and sell it as your own of course!

It seems that Justin Bieber has decided to do this by selling an old Marilyn Manson T-shirt as his own merchandise at the high-end department store, Barney’s, in New York.

The T-shirt features Manson’s face printed on to the front with the name altered to spell “Mar1lyn Man50n”. The biggest difference comes when you flip the T-shirt round as on the back it features the world “BIGGER THAN SATAN – BIEBER” with the Bieber part being written in a Goth Metal font.

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On a recent Instagram post, Jerry Lorenzo (Bieber’s merchandise designer) explained how Manson had given him permission to ‘reinterpret’ his old T-shirts:

“Thank you Marilyn Manson for signing off on the ‘Bigger Than Satan’ JB T-shirt. Thanks for understanding our approach and reinterpreting your vision. I never would of thought that printing on my vintage T-shirt collection would take me this far.”

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While Bieber is selling his own Manson merch, it appears that Manson is showing his love for Bieber as well after being spotted wearing a Justin Bieber tee while he was on tour back in February. Bieber also posted a selfie of him and Manson on his Instagram page during a night out in Los Angeles back in March.

If you’re thinking of getting your own JB/Manson merch, you can get the redesigned tee for a mere £148 (that’s only £130 more than the original Manson T-Shirt would have cost you!).

Manson has also recently announced that his new album ‘Say10’ will be released on Valentine’s Day in 2017.

Marketing your new company in 2016

The world of marketing is always evolving, so it’s important that small and medium sized enterprises (SMEs) keep up with the trends. The type of marketing you choose can make or break your company and whilst one technique may work well for one type of business, that definitely doesn’t mean it works for all.

If you want to make sure you are doing everything you can to market your new business correctly in 2016, check out these helpful tips to get you started in the competitive world of business.

Keep up to date with SEO changes

Larger search engines, such as Google, are forever changing the way in which their results are displayed. Whilst basic SEO used to get your website to the top of a search engine page no problem, Google has now made it harder for companies to boost their results by punishing websites for repetitive copy and key terms.

To combat this, it’s important to keep up to date with Google’s changes and understand how you can manipulate your website copy to better market your products to a specific audience. Think about diverse and interesting language, but also about niche key terms that will get you fewer but far more reliable hits.

Use social media in the right way

There is such a diverse range of social media sites and apps out there, you need to take advantage of the ones that are best for you. It’s important for new businesses to have a presence on all of the basic social media sites, but it’s also helpful to understand that they are best used in different ways.

Facebook

  • Perfect for reaching a wide and diverse audience with a single post.
  • Allows you to market products with direct links to your website through sponsored posts/ads.
  • Gives you a great platform to have a rich, in-depth relationship with real customers.

Instagram

  • Excellent for apparel/fashion lines who want to visually market new products.
  • Helps you to target specific audiences through hashtags.
  • Easy to maintain both in the office and on the go.

Twitter

  • Allows for a short and snappy marketing campaign.
  • The best social media platform for ‘drumming up’ infectious marketing publicity.
  • Helps you to focus on customer interaction/service.

 

2016 Marketing Trends

Move to mobile

When it comes to marketing a new business, many SMEs fail to understand the importance of mobile. It’s no secret that more and more of us are moving to mobile use for researching and buying products. Therefore, having a website or marketing campaign that isn’t optimised for both desktop and mobile can be detrimental to your marketing.

Most website templates are optimised for PC, tablet and mobile nowadays, so there really is no excuse not to make sure your website and e-marketing looks great on the go.

So, what’s the bottom line? Take advantage of low cost marketing help online and discover just what it can do for your new business in 2016.

The Importance of Company Clothing

Is company clothing really that important? You might not think so at first but you could actually be missing out on some great opportunities. No matter what sector you work in, company uniforms can have some really positive impacts from increased awareness to better team solidarity.

Here, we look at three reasons why company clothing could be the most important decision you make this year.

You can give your company a fresh new look

Whether you’re considering the importance of company clothing for the first time, or your business already has a staff uniform, you could breathe some new life into the way your employees look. Employee workwear does last a really long time but like all things, it doesn’t look good forever. So, if your old uniforms are looking a little worse for wear, now is the perfect time to reinvent your style.

Reinventing company clothing can also be beneficial if your business has had a name change, designed a new logo or has new contact details. Out of date images and names can make a company look lazy and unprofessional, so if this has happened to your business you should get it sorted right away.

It helps to bring people together

This might not sound very believable but trust us, it’s true. There have been a number of studies that have looked into team spirit and togetherness in the workplace. From these, it can be seen that many employees are more responsive and more willing to join in with activities when they feel that they are a part of something bigger.

Therefore, what better way to bring your entire team together than with some high quality company clothing? Not only will customised workwear ensure they look smart and professional, they’ll feel like a valued member of the team too.

It can be used for special events

Company clothing is not just important for everyday wear, it can be used for special occasions too.

Special occasions call for special clothing, right? So if your company is getting ready for a charity event such as a run or Christmas fair, personalised work clothing can ensure that you company gets itself recognised. Print onto t-shirts, jumpers or even outdoor accessories such as gloves and scarfs to maximise your company’s chance of getting noticed.

With so many different things to personalise it doesn’t matter whether you work in a kitchen, an office or on a building site, you can find the company clothing you need to stand out from the crowd.

See what we can do for you : http://www.garmentprinting.co.uk

The Benefits of Investing in Staff Uniforms in 2016

The popularity of staff uniforms can’t be denied. In recent years there has been a surge in companies opting for printed and embroidered workwear thanks to its many benefits. From professional caterers to employees in the manual labour sector, staff uniforms can be advantageous for everyone.

Here, we look at three important reasons why you should consider investing in staff uniforms in 2016.

1. It improves overall appearance

One of the most common reasons business owners choose to invest in workwear for their employees is because of how professional it looks. When it comes to your staff members, image really is important and this is especially the case in roles with face to face customer interaction. By giving your team a standardised uniform for work, rather than simple clothing guidelines, you minimise the risk of unkempt and unprofessional looking employees.

Whether it’s a customised polo shirt or personalised chef’s uniform, staff workwear really can make all the difference to your businesses image.

2. It can be a platform for positive exposure

Another benefit of investing in staff uniforms in 2016 is the positive exposure it can bring. If you’re proud of your team and admire how professional and friendly they are, why not let everyone know exactly who they work for? Many customers and clients enjoy telling their friends, family and business associates about the times when they have received excellent customer service from a particular company, so make sure they know who to credit.

This uniform benefit can potentially bring in hundreds of new customers each day depending on where you work and could have a fantastic impact on your business both in the short and long term.

3. It can be tailored to your businesses needs

Staff workwear is more than just a uniform your employees put on every day to go to work; it can be used for your businesses specific needs too. If your employees work outside or in cold areas, customised jumpers, thermal gloves or high visibility vests can all work to keep your staff members looking smart and feeling safe. Alternatively, if your staff members are required to wear particular items or accessories during work, these can be customised too for a completely comprehensive employee uniform.

So, why not give your team safer, more comfortable working conditions in 2016 and invest in some high quality staff uniforms?

Talk to us about Staff Uniforms or get a Quote on our Website!

Setting up your business in 2016

It’s a tough market out there and with so many businesses struggling to stay above water, you might be wondering what you can do to make sure your new start-up doesn’t fail. From money worries to your first ideas, you’re going to have a lot to think about. No one can predict the future but by keeping a level head and considering these business tips, you can give yourself a head start in 2016.

Understand that you probably already have the tools you need to get started

If you own a computer and a phone, you already have two of the most important things you will need to start your business. The internet is a powerful tool and is essential for building a company from the ground up. From marketing your products to making contacts, the almighty computer can really help you to make a difference.

Keep that cash in mind

We don’t mean your profits, either. We’re talking about the cold hard cash you already have. Unfortunately, it’s no secret that you need a start-up fund to fund a start-up business, so you should be prepared to do your sums before you splash the cash.

Cash flow problems can leave your business dead in the water before it has even had a chance to reach your audience, so make sure this isn’t going to be an issue both now and in the future. Try to be smart with your money and always seriously consider the legitimacy of an investment before you make it.

Focus on ideas that are right in front of you

Are you sure you have that entrepreneurial spirit in you but don’t know where to look for ideas or inspiration? Some of the best start-ups were created by people who wanted to fill gaps in the market with problems they had experienced themselves.

From IT issues to clothing brands, many successful entrepreneurs have turned their own problems into other people’s solutions with the help of a start-up. Struggle to find gluten free foods? Can’t find clothing because of your height? These are both problems that can be solved by people like you.

Constantly remind yourself of why you are doing this

If you’re starting to wonder if it is all worth it, remember why you began your journey in the first place. No matter how much money you have or how good your idea is, building up your business is never going to be an easy ride but that is not why most people do it. Simply remind yourself how passionate you are about your idea and how many people you can make happy with your start-up and you’ll never want to give up.

Finally, make yourself monthly and yearly goals and constantly work towards them. Having something to look forward to will help you to carry on, even when times get tough.