Vegan clothing? Introducing the Continental Fair Share range:

You don’t need to be a genius to be able to acknowledge the consumerism has become an integral part of everyday life. We, as in the human race, exhaust more products than is actually necessary and yet we still hold a burning desire for the créme de la créme and nothing else will do. However, this tendency can have a detrimental impact on both the environment as well as less stable economies around the globe. So, where do we draw the line? However, there is a light at the end of the dark tunnel and we appear to be moving towards the right direction. Ethical and ecological alternatives to traditionally produced clothing are being sourced and it looks like we may just be on to something here.

We are growing increasingly aware of the necessity of making responsible investments when it comes to sourcing garments. That is why I would like to introduce Continental Clothing, a brand which actively supports and encourages the living wage in countries that are less economically developed and they also prioritise environmentally-friendly and sustainably sourced and produced


I know exactly what you’re thinking here; pineapple-based leather? There’s no such thing! Well, that’s where you’re wrong and you have to travel to the Philippines to discover its origins. Head of Pinatex, Dr Carmen Hijosa has discovered that leaves from the pineapples, which were previously being discarded in huge quantities all around the Philipinnes, could in fact be used as an eco-friendly alternative to tradition leather. Dr Hijosa then took her idea to the Royal College of Art in London, developing the material into a patented product and is now running a startup company, with a range of products which are all made out of the unique pineapple leather.

No one can argue that this is truly a breakthrough towards more vegan-friendly and eco-friendly clothing which benefits the world. It also serves as a fantastic functional alternative to traditional leather. The process of producing pineapple leather is also 100% animal friendly and animal free. However, Pinatex doesn’t stop amazing us there, as this product also represents a new source of economical support. Pineapple-based products provide additional income for farmers while involving them in a vibrant new industry, acting as additional support to struggling farmers across the Philipinnes. Pinatex fibres are also the by-product of the pineapple harvest. Therefore, no extra land, water, fertilisers or pesticides are required to produce them which really goes the extra mile towards making the clothing truly eco-friendly and vegan, which I personally think is brilliant. And who knows, maybe the future of leather rests not with cows and petroleum but instead it lies in fruit!


It is our responsibility to recognise the damage our consumerist ideology is having upon the world. Furthermore, we should now start to realise just how much investing in eco-friendly printed clothing can actually implement a change which the world needs. Through innovation and by moving away from traditional forms of mass production, much like Dr Hijosa, this is looking more and more like a reality everyday. A further example of a company who is setting a huge standard in this sector is Matt & NAT, a Canadian company who pride themselves on their clothing and products being both vegan and eco-friendly.

Each season MATT & NAT explore new innovative ways to remain sustainable and eco-friendly. They have experimented with a variety of recycled materials such as nylons, cardboard, rubber and cork and then have consistently used linings which are made from 100% recycled plastic bottles since back in 2007. They have over 20 years of experience and they have longstanding relationships with the factories who are creating their clothing, and as such they consider them to be integral parts of the MATT & NAT family, they are revolutionising the industry and also changing the way that we see animal-free leather. MATT & NAT use mainly PU (Polyurethane) as the manufacturing process of this material is more eco-friendly and it also doesn’t require animal products to be created.


Over at Garment Printing, we also believe in promoting a positive attitude towards eco-friendly printed clothing and vegan printed clothing, that is why we offer printed T-Shirts from Continental Clothing as part of their range of customisable clothing. They believe that any custom clothing from Continental would be the perfect addition when clients are considering purchasing printed products.

Within the global textile industry, cotton is the world’s oldest and most important fibre crop, however, it has been long known that many cotton-farmers across Africa and Asia do not get their fair share of payment. This is due to the high-levels of illiteracy and limited land holdings; these farmers are reliant on middle-men who often buy their cotton at a price which is below the cost of production. The result is that many of the farmers live in poverty and that is what the Fairtrade Continental Clothing Fair Share range is trying to improve.

The aim of the Fair Share project is to ensure that all of their workers are paid a living wage. By spending an additional 10p on a T-Shirt and 54p per hoodie, it makes it possible for a pay increase of 50% for the poorest workers in factories across India and this changes not only their lives but also the lives of their families. In addition to the economic support that this clothing range would provide, it is also PETA approved, as this range is made out of 100% organic cotton. This means that any custom T-Shirt or printed hoodie from the Continental range would go towards investing in eco-friendly and custom vegan clothing.

Sustainability and equality are the way forward and are fundamental qualities that should be built into the internal structure of each and every company. Garment Printing is continually committed to delivering environmentally friendly products to their clients and improving their own CSR (Corporate Social Responsibility). The use of eco-friendly and environmentally-friendly products is something that many companies should be looking to maximise, and now more than ever, consumers are asking for more ethically produced products which benefit both the environment and those who produce them.

Get creative with Dye Sublimation printing:

All over printing, or Dye Sublimation printing as it’s sometimes known, is one of the most creative printing techniques around as it allows you to make the very most of the entire garment and print your designs in vibrant, bold and fun colours with a variety of different effects. Sublimation printing is more commonly used in the printed fashion industry and it can be used to liven up printed sportswear products. However, in reality, all over printing is an incredibly dynamic way of printing on a host of products and this should be used more regularly by brands and businesses when creating promotional merchandise and personalised workwear. In this article, I’m going to take you through the many different product options and things which you can do with sublimation printing so that you can get the most out of your printed products and tailor them to your considerable needs

So, the first thing that we need to look at is…


Dye sublimation printing allows you to print your design onto your chosen garment by using a special transfer paper. Firstly, you must prepare your designs so that they are print ready, which is then printed onto the transfer paper using a unique sublimation printer. Once the design is ready for printing, it is then carefully positioned on the garment and fixed with a heat press. The colours which are used within the design should be dark as you want them to contrast with the colour of the garment. This printing technique allows for full-colour designs to be printed incredibly quickly and it’s a fantastic option for creating personalised sportswear due to the vibrant colours and the soft finish.


Personalised sublimation T-Shirts:

Do you want your promotional merchandise to have the ‘WOW’ factor? If the answer to this question is “yes” then sublimation T-Shirts could be just the answer. Thanks to this printing technique, we can guarantee that your printed T-Shirts will come out looking fresh due to the vibrant, unique effect that sublimation printing can provide. It’s a given that when at networking events and also corporate events, you need to offer promotional merchandise that the attendees are going to want to take away – something that is going to catch their attention and drawn them over to your stall. Sublimation T-Shirt printing is the key. Not only will they attract potential clients at events, but they’ll also serve as brilliant publicity material outside of the event when worn by the recipient.

Personalised Mugs:

Printed T-Shirts are one of the best products that you can offer potential clients, but there’s other options that could be printed using sublimation. Personalised mugs are one such example and they look fantastic with an all over print and allows you to create incredibly interesting designs which cover the entirety of the mug. As a promotional product, mugs are something that no one has enough of, and if you offer a mug which has been customised using dye sublimation printing, they are bound to fly off your event stall.

If you want to create something which is even more impressive, get yourself heat sensitive colour changing mugs. Also created using dye sublimation, these personalised mugs are super-fun and will be gratefully received by all of the customers and clients. Appearing to be a plain mug with one block colour, when it the mug is filled with a hot drink, the colour slowly fades, revealing the design that was hidden below. They could be just what your latest marketing campaign is missing!

Personalised wristbands:

Personalised wristbands are becoming an incredibly popular item amongst different companies, charities and brands as they allow you to get a very large quantity of promotional merchandise printed at an incredibly low cost. The great thing about branded wristbands is that if they are printed and are attractive enough, the recipients will be more likely to wear them on a daily basis, your promotional products will then gain high-visbility and reach a much wider audience than other promotional products such as printed business cards. Furthermore, if you get your wristbands printed using dye sublimation, they will be even more alluring. This can be done on fabric wristbands, making this the ideal product and printing technique for festival and music event organisers.

Sublimation printed products our brands are offering:

Russell has a collection of brightly coloured 65% polyester, 35% cotton T-Shirts, hoodies, sweatshirts and jogging bottoms which can all be printed on using dye sublimation. We’d usually recommend that you use a white, 100% polyester garment, but with this stylish, marl coloured collection by Russell, it is now possible to print using dye sublimation on polyester blends.

B&C Collection also has a fantastic range of ultra soft polyester mix T-Shirts that can be printed on using dye sublimation. If you’re looking for a vibrant, more vintage look, they also offer a super-soft white, 100% polyester T-Shirt that allows you to produce photographic quality prints and unleash your creativity.

Eco-friendly all over printing options:

The great thing about using sublimation printing is that the same print can be reused a number of times, saving the amount of ink used in the printing process. Due to the fact that the ink is transferred from the paper onto the garment, no ink is lost or washed down the sink. This removes the risk of water pollution and making this technique eco-friendly.

However, there is a downside. As sublimation printing gets the best results when it’s used on synthetic materials, such as polyester, although the printing technique is eco-friendly, the product which the printing is done on is not eco-friendly. But don’t fear just yet, there is another option.

Continental Clothing does offer a bespoke printing service on larger, bulk orders. This makes an interesting option for larger companies or brands who want to print unique products for fashion resale and promotional merchandise purposes. Usually when people think about all over printing they think of dye sublimation. However, as mentioned above, this is only available with the use of synthetic fabrics. If you’re looking for a 100% eco-friendly printing technique and products, consider using this bespoke service. Continental allows you to choose the eco-friendly fabric that you like, it then dyes the entire roll before screen printing you design over the fabric. After the print process has been completed, the fabric is then cut and sewn into your garment, producing a 100% eco-friendly, totally unique product.

This is a printing technique to have fun with. As mentioned before, there are so many different products which you can experiment with.

Casting Director Calls Out Fashion industry for ‘Cruel’ and ‘Racist’ Treatment of Models.

In recent times, the fashion industry has received its fair share of credit for it’s efforts to improve diversity on runways and in fashion related magazines. This ties in nicely with the efforts to regulate the working conditions for models. However, there is still a long way to go to improving the overall conditions for the models who are working within the industry.

At least, this is the opinion of top casting direct, James Scully, who recently took to Instagram to inform the world that there is still serial misconduct happening out of the view of the public. Scully went on to say that he had witnessed first hand models facing cruel and racist treatment while working with some of the world’s biggest fashion brands during the Paris Fashion Week.

Continue reading “Casting Director Calls Out Fashion industry for ‘Cruel’ and ‘Racist’ Treatment of Models.”

10 tips to starting your own fashion business

If you’ve searched for, and found, this article then it’s more than likely because you’re thinking about starting your own clothing line and you’re interested to know the tips about how to make it successful. Starting your own clothing line is a fantastic experience and it’ll be a tremendous learning curve for you and it will help you a lot with personal growth and, if successful, financial growth as well.

Many people believe that if they build it, people will naturally come and guess what? Nothing happens. No sales :(.

So, to help you get off in the right direction, here are 15 questions that you should be asking yourself when you’re trying to get your T-Shirt business off the ground.

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What do you do when your wardrobe becomes full of event T-Shirts?

Yes, you’ve just signed up for yet another popular race. Of course, you’ll get your runners bag and, of course, you’ll receive the typical sporting event T-Shirt.


The more events you sign up to the more T-Shirts and free goodies you’ll receive – this is fairly standard. One thing that isn’t accounted for though is the lost space in your wardrobe from all of the new clothing that you’ve received. Well, keep on reading and I’ll explain how you can recover the space that these T-Shirts keep on stealing from your wardrobe in the best possible way.

Continue reading “What do you do when your wardrobe becomes full of event T-Shirts?”

Could 3D printing be the future of printed clothing?

3D printing is one of the latest technological phenomenon’s that are currently causing a storm in the media. One of the reasons for this is that the fashion industry is set to start deploying it as the runway is seen as being the ideal testing ground. This alone is enough to being triggering utopian visions of seeing an outfit on TV, calibrating the settings on your home 3D printer and then hitting the ‘start’ button and printing a near-perfect replica of the garment. OK, this is possibly quite idealistic and, if we’re being honest, a fast and convenient approach that can see this kind of technology imported into everyone’s home is a long, long way off. However, what’s most exciting about this new technology is the potential to cause disruption and democratise the entire fashion industry. Start up clothing companies that produce their own lines of printed clothing could be entirely vertically integrated even if they’re currently confined to a basement – making 3D printing a revolutionary prospect.

Continue reading “Could 3D printing be the future of printed clothing?”

The 5 worst football kits – ever!

Whether you’re thinking about starting a 5-a-side team or an 11-a-side team, creating or joining a football team with your mates is the perfect way to get fit and have fun at the same time (providing you like football of course!).

Being part of a football team gives you a great feeling of unity and it gives you the feeling that you’re on par with Messi, Suarez and Neymar Jr. in the bromance category – and this truly is an unbeatable feeling. Inevitably, though, this unity will arise due to a shared hatred of someone on the opposing team – and more often than not it’s for an insignificant or stupid reason – such as an uneven beard or overly hairy arms (something which definitely means that they’re an evil person).

The feeling of unity comes because of a shared love for your team. All of the players become a large family. There’s no better way to show this unity and to intimidate your rivals of course than to create your own custom sports shirt.

Continue reading “The 5 worst football kits – ever!”