The 90’s are back! And it’s reclaiming the T-Shirt

Fashion does circles. This is something that I’ve been told time and time again.

Something that is currently in fashion, will soon be out of fashion and then it’ll be back in fashion.

One thing that has been in style for years but is making a huge comeback in recent times is the humble T-Shirt.

By this, I mean that casual T-Shirts seem have taken over the runways of some of the biggest labels, including the likes of Chanel and Dolce & Gabbana. Unlike recent times, the T-Shirts aren’t in-your-face, loud designs. Instead, it seems that fashions favorite T-Shirts these days are more sophisticated.

Take, for example, Vetements. The brand has recently released their popular yellow and red DHL T-Shirts for their Spring 2016 collection. What’s more, they completely sold out of these T-Shirts – even with a $330 (£250) price tag!

vetements-dhl-tshirt.jpg

Since the release, knockoffs were being sold on sites such as Ebay for a much more cost-effective £10.

Since then, they’ve gone on to add American T-Shirt manufacturer Hanes to their growing list of collaborators. Even Gucci is getting in on the act by showing off logo tees in their recent resort collection.

It seems that this trend isn’t just limited to the runway either. One of the most popular trends this summer is slip dresses that are styled on a basic T-Shirt. Justin Bieber T-Shirts are also selling as part of his tour merchandise at Barneys in New York.

T-Shirts haven’t always been a coveted garment inside a woman’s wardrobe. The modern day T-Shirt has an unfashionable great grandfather: a men’s underwear staple from the early 1900’s. By the 1950’s, T-Shirts with university and rock band logos had made their way into the mainstream – helping to grow the popularity of T-Shirts in general.

gucci-tshirt

The reason for this resurgence isn’t fully known, however, it’s believed that the cyclical nature of the fashion industry has impacted this. Labels are believed to be offering more consumer-friendly clothing by adding practical and mass-produced clothing to their lineup.

“We’re seeing a return to the sensibility of the ’90’s, which was the last time logo mania was everywhere,” Stephanie Solomon, the fashion director at Lord and Taylor, recently said in an interview. “It was also a time when there was an upheaval in fashion, [simlar to] now with the changing of the guard with Demna Gvasalia at Vetements and Balenciaga and Alessandro Michele at Gucci. Part of the fashion uniform then was the logo tee and showing belief in the brand’s values by wearing it. Today, everyone’s reasserting their brand fidelities.”

The T-Shirt, for many, is a gateway item as it opens up the demographics for each brand. “These T-Shirts are usually the most inexpensive thing in designer collections,” Solomon added. “[Women are] buying into the brand at their opening price point. The customer is making a statement that she’s aligned with the brand.”

The best part about the trend: You probably have some form of it in your closet already! “The trend has no age boundaries – it resonates at all age groups – and price isn’t necessarily going to be a restriction.” It’s a piece of timeless fashion that’s now being claimed by high-end designers, yet it’s completely accessible to everyone.

What could possibly be better than that?

One trend that never seems to go away though is creating your own unique T-Shirts. This gives you the freedom to create high-street style designs that are completely unique – meaning that you won’t see anyone else wearing them as you walk down the high street.

If you’re looking for T-Shirt printing in the UK, then Garment Printing is the perfect choice, they offer excellent personalisation techniques, excellent pricing and super fast delivery on all of their orders.

So if you’re looking to get your own T-Shirts knocked up for the summer (or the autumn, winter or spring) then head on over to their website and start creating your own custom T-Shirts quickly and easily.

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