The world of marketing is always evolving, so it’s important that small and medium sized enterprises (SMEs) keep up with the trends. The type of marketing you choose can make or break your company and whilst one technique may work well for one type of business, that definitely doesn’t mean it works for all.
If you want to make sure you are doing everything you can to market your new business correctly in 2016, check out these helpful tips to get you started in the competitive world of business.
Keep up to date with SEO changes
Larger search engines, such as Google, are forever changing the way in which their results are displayed. Whilst basic SEO used to get your website to the top of a search engine page no problem, Google has now made it harder for companies to boost their results by punishing websites for repetitive copy and key terms.
To combat this, it’s important to keep up to date with Google’s changes and understand how you can manipulate your website copy to better market your products to a specific audience. Think about diverse and interesting language, but also about niche key terms that will get you fewer but far more reliable hits.
Use social media in the right way
There is such a diverse range of social media sites and apps out there, you need to take advantage of the ones that are best for you. It’s important for new businesses to have a presence on all of the basic social media sites, but it’s also helpful to understand that they are best used in different ways.
- Perfect for reaching a wide and diverse audience with a single post.
- Allows you to market products with direct links to your website through sponsored posts/ads.
- Gives you a great platform to have a rich, in-depth relationship with real customers.
- Excellent for apparel/fashion lines who want to visually market new products.
- Helps you to target specific audiences through hashtags.
- Easy to maintain both in the office and on the go.
- Allows for a short and snappy marketing campaign.
- The best social media platform for ‘drumming up’ infectious marketing publicity.
- Helps you to focus on customer interaction/service.
Move to mobile
When it comes to marketing a new business, many SMEs fail to understand the importance of mobile. It’s no secret that more and more of us are moving to mobile use for researching and buying products. Therefore, having a website or marketing campaign that isn’t optimised for both desktop and mobile can be detrimental to your marketing.
Most website templates are optimised for PC, tablet and mobile nowadays, so there really is no excuse not to make sure your website and e-marketing looks great on the go.
So, what’s the bottom line? Take advantage of low cost marketing help online and discover just what it can do for your new business in 2016.