The urban streetwear scene is a crowded place with a lot of copycat designers out there. If you’re serious about creating a unique brand but aren’t sure where to start, follow our start-up guide for some tips on how to survive in a saturated market.
Don’t rush into it
First things first – do not rush your ideas. Figure out exactly what you want to sell, where you want to sell it and consider how profitable you want your business to be. Garments cost money, printing costs money and shipping costs money, so make sure to do your sums and look around for the best deals before you even consider getting to work on your designs.
There are a lot of different designers out there, so you’ll also want to consider initial ways you can help yourself stand out from the crowd. Creating designs that mean something to you are important but when creating a streetwear brand you need to think with your head, not your heart.
Find a reliable printer
Next, you’ll want to find a reliable printing company that can cater to your needs. Finding a good quality printer before you get too far into the design process will help you work out an approximate initial cost for your ideas. You’ll want to know that the prints are high quality and that both shorter and larger runs can be catered to, so that you can start off small and adjust your requirements as you grow.
Ask yourself – are you looking to embroider your designs, print them or both? You may not have completely decided upon your preferred method just yet, so ensure that the company you choose allows you to experiment with a range of different printing and embroidery techniques. The more choice you have, the more complex you can make your apparel and the wider the range will be that you can offer.
Ask yourself: What do you want to say?
Following on from the head and heart debate, you’ll next want to focus on your message. Try to tap into a market that isn’t there yet but that you think should be and build your brand message from this. There are many niche areas to explore within urban streetwear but if you are aiming for something completely unique you need to head into uncharted territory.
A strong message is incredibility important with streetwear. Whether it’s political, cultural, social or personal you should aim to create something that evokes a reaction. From the name of your brand, to the designs and marketing, you need to show people that you are a fierce and fiery company with bags of attitude.
Not a designer? Draft in some outside help
There is nothing more detrimental to an urban streetwear brand than bad design. Not everyone who wants to start an urban clothing brand has the necessary design skills to craft the apparel artwork – and that’s okay.
However, going it alone and creating a substandard design does not make business sense and will not help your start-up company to flourish. If you don’t have any graphic designer friends to help you out, you can find a freelancer online. Prices vary depending on a freelancers experience but there’s something out there for everyone.
Focus on your marketing
Finally, you’ll want to dedicate a serious amount of time marketing your brand. Designing your streetwear and marketing your company go side by side because you’ll want to drum up some positive responses and a good following for your product launch.
If you’re on a small budget, focus on harnessing the power of social media to promote your brand. Follow influential streetwear designers and apparel lovers on Twitter, research the best Instagram hashtags to use on your photos and if you have the budget for it, pay for sponsored advertising on sites such as Facebook. By interlinking and weaving your brand into different sites, you can create a strong message about who you are and what you stand for.
Most importantly of all, always keep a clear head no matter where you go with your brand and try not to get distracted from your end goal. If you can combine great business sense with a passion for urban streetwear, you’ll be well on your way to creating a successful urban brand. We are here for all your printing needs – http://www.garmentprinting.co.uk