Branding is important for any business but getting it right if you’re an SME is crucial if you want to reach out and inspire as many people as possible. It doesn’t matter whether you are a charity or a clothing line, branding is everything. Bigger companies have advertisers, graphic designers and a whole host of other clued up professionals at their disposal, so it’s not always easy if you’re one of the little guys.
Looking for some inspiration? These three businesses are getting it right when it comes to effectively branding their products.
Tencel is the brand name of the eco-friendly fibre loving crafted by the House of Lenzing. The branding for Tencel is simple but incredibly effective, clearly representing its ethical roots.
A material that is softer than silk, more absorbent than cotton and creates minimal impact on the environment. Tencel is a firm favourite of environmentally friendly companies who want printed garments for marketing purposes, without adding to the ecological damage caused by the production of other garment materials.
The branding of Tencel clearly demonstrates what it is and why it’s different from other fibres. This clear branding is effective because it gives the fibre its own identity, something that is vitally important for a new or small business.
Meals That Heal
Personal cookery coach Karen Maidment focuses her efforts on a number of different cooking and health adventures. The garments that Karen had made up to promote her book ‘Meals that Heal’ is the perfect example of small business branding done right.
Meals That Heal promotes the idea of cooking and eating to control and cure uncomfortable diseases and conditions such as IBS. The recipes and the book in general focus on natural clean, green eating and her branding clearly reflects this.
Karen used naturally coloured aprons and a nature inspired green logo on all of her garments to successfully tie her branding together in a creative and inspiring way.
Cancer is a Drag
A small charity that raises money to help fund cancer patients, Cancer is a Drag has a fantastically quirky logo that gives the small team exactly what they need to stand out amongst other cancer charities.
Officially launched at 2012 London Pride by its founder Alan Bugg, the charity uses drag nights and other pride events to raise funds for better awareness and financial help to those who need it most.
Printed t-shirts were an obvious choice to create branding buzz for this organisation, because their unique ribbon/drag-queen crossover logo works perfectly on all types of apparel. The design is bright, fun and most importantly of all, it grabs people’s attention. Thanks to all their branding and hard work, the charity has raised enough money to join the Charity Commission and give out over £2000 in grants to help vulnerable cancer suffers.
These organisations prove that you don’t need big money to make a big impact. What does your branding say about your small business?